Business

Amuse, now majority-owned by the UK’s Bridford Group, posts 61.5% revenue growth in 2021


After a few turbulent years, Entertainment still in the game.

Swedish independent music distributor/artist services company has announced net sales for 2021 of 261.6 million SEK (approx. USD .) 25.6 million dollars at current exchange rates).

That’s because 61.5% YoY, compared to 161.9 million SEK as of 2020, according to the financial results filed in Sweden for the company’s calendar year 2021 ending 31 December and collected by MBW.

In addition to revenue growth last year, the company also managed to reduce some of its operating losses. 33%.

Amuse’s annual operating loss shrinks in 2021 to 48.4 million SEK ($4.7 million) – down from 72.7 million SEK ($7.1 million) in 2020.

As reported in Amuse’s new financial results, you can read herethe company’s activities in 2021 cost grow up 314.9 million SEK ($30.7 million).

That number is up significantly from the same period last year: Amuse’s annual operating costs in 2020 are at SEK 236 million ($23 million),

The company’s income statement reveals that – of these operating expenses – ‘Direct Operating Costs’ soar up 235.5 million SEK (23 million USD) in 2021 (see below).



MBW has reached out to Amuse CEO Roshi Motman to discuss the company’s numbers.

She told us that the increase in ‘Direct Operating Costs’ is “directly related to the royalties we handle”, adding that “in other words, this increase is tied to expanding our service and user base”.

Motman also said that Amuse expects the number to “go even higher in the future, combined of course with a continued trend toward improving overall earnings.”

In the report, Amuse revealed that it is now majority owned by UK-based investment firm Bridford Group.

Motman, who took over as CEO the following January start by Co-Founder and Chairman of Amuse Diego Farias, told MBW via email: “Bridford and Amuse have had a strong relationship since their debut [Amuse] in 2017, and Bridford was one of our early investors. “

Motman added: “As the company has grown, Bridford has remained one of our key backers and financial backers, leading to them eventually becoming a majority owner last fall. “

Commenting on how being part of the Bridford Group portfolio has impacted Amuse’s business over the past 12 months, Motman told us: “It’s so powerful to have a home. The majority of investors and partners have supported Amuse’s vision and mission since day one.”


Amuse’s business model was originally based on a two-tier premise that included free distribution, plus an in-house record label.

The idea was to find its own data to sign rising stars through the company’s free tier for its record label.

The company explains on its website that “the label team uses music consumption data through our distribution service to discover, contract and build rising talent”.

It adds: “We partner with a number of artists we trust, providing tailored, flexible deals that can include advances and, occasionally, support services.” .

In March 2020, Amuse Launch of Amuse Pro, a premium tier that gives DIY artists more advanced tools, alongside a basic (and free) digital distribution option, for $59.99 per year.

Amuse also offers a service called “Boost” for $24.99 per year, which promises to “boost” releases “with faster delivery and more streaming services.” .


According to written comment from CEO Roshi Motman in Amuse’s new financial report, much of the company’s growth in 2021 is due to its trademark business.

Motman cites signed artists as Yot Club, 80purpp, Serhat Durmus and Vundabar as showing “both revenue and proof of concept”.

Commenting on her projections for the company’s business for the next 12 months, Motman told MBW that, “as the independent market grows, it’s also possible to offer friendly, customized services. with artists to add value will be key.”

“We consider the ‘old’ way to do transactions with labels as obsolete,” Motman added. We will continue to work with curators and artist teams to establish settings where artists can maintain creative control while growing their audience with the help of of services and smart marketing. “

“Our distribution and labeling services will continue to go hand in hand. Our distribution services provide us with the opportunity to serve the growing self-publishing market.

“It also makes it possible for our proprietary technology to spot promising talent earlier than any of our competitors and make educational decisions about how we can help them grow. grow with the help of our brand. That’s still the core of the idea behind Amuse. “


In addition to artist and distribution services, Amuse also provides artist financing through its “Early Access“And the “Fast forward” tool.

According to Amuse, Early Access “gives artists access to upcoming royalties for as little as $10 USD weeks to months earlier than store payments.”

Another financing option, Fast Forward, analyzes artists’ streaming data to calculate and pay advances. Entertainment claim on its website that it has paid out more than 6,500 advances totaling $2.3 million to date.

(Like report by MBW in 2019, Lil Nas X was offered an advance by Amuse CEO of more than 1 million dollars Diego Farias before signing his breakout song Old Street to Columbia Records.)Worldwide music business



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