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Australian consumer watchdog targets ‘greenwashing’


Australia’s consumer watchdog has begun what it calls “two internet raids” designed to identify misleading environmental and sustainability marketing claims and punish companies. appropriate violation.

The Australian Competition and Consumer Commission (ACCC), an independent Commonwealth regulator, said it would review hundreds of company websites for dodgy claims that match the algorithm. term ‘greenwashing’.

This interdisciplinary plan will include at least some car brands – but we must emphasize that none have been specifically mentioned and all images used here are for illustrative purposes only. disaster.

At least 200 company websites will be reviewed in a crackdown on misleading environmental claims in a variety of targeted sectors including energy, vehicles, home products, the ACCC said. and equipment, food and beverage packaging, cosmetics, clothing and footwear”.

This forms a core part of the ACCC’s enforcement and compliance priorities for 2022-23, it added.

“As consumers become increasingly interested in purchasing sustainable products, there is growing concern that some businesses are mis-promoting their green or environmental credentials,” said ACCC Vice President Delia Rickard said.

“Misleading claims about products or services undermine consumer confidence and market confidence.

“This sweep is a core part of our work to actively monitor ‘greenwashing’ activity in the market and will help inform steps businesses can take to improve the integrity of the market. integrity of their environmental claims.

“In reviewing the claims, we were concerned about what the average consumer would understand what the statement meant. The ACCC will not hesitate to take enforcement action when we find that consumers are being misled or misled by green claims. “

Without disclosing specifics, it seems likely that ACCC’s review of select vehicle brands could focus on claims around hybrid performance, EV range and charging capabilities as well as cost claims operating fee.

At the same time, the ACCC will conduct a separate internet sweep against fake or misleading online reviews and testimonials, which are considered “deceptive practices in the digital market”.

The ACCC will publish the findings of the scans once they have been collated and analyzed, it announced.

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