Fashion

Balenciaga’s Demna Gvasalia designs t-shirts supporting Ukrainian refugees


After dedicating the 2022 fall/winter collection to Ukrainecreative director of fashion giant Balenciaga Demna Gvasalia currently using the reach and power of luxury brands to monetize support Ukrainian refugees.

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Acting as an ambassador for United24, Gvasalia has released a €200 Demna-designed t-shirt for sale. United24 is a charity project overseen by Ukrainian President Zelenskyy which focuses on renovating important facilities such as roads, bridges, hospitals and schools, which are crucial to bringing Ukrainians back to their homeland.

Taking to Instagram, the Spanish brand wrote, “Balenciaga supports the United24 platform to help refugees. A t-shirt is created where 100% of the net profit will be donated to the direction of rebuilding Ukraine. “

For this reason, Zelenskyy expressed gratitude for Gvasalia’s contribution to Ukraine in the context of their fierce war with Russia.

“Thank you for your support, it is very valuable. It is important that we keep the world’s focus on Ukraine to help rebuild the country,” Zelenskyy noted.

Gvasalia, herself a refugee in war-torn Georgia, created a t-shirt with ‘Glory Ukraine’ printed, a blue-yellow Ukrainian flag, and a QR code that allows one to donate via United24. Shipping start time is August 26, 2022.

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