Bisleri enhances her Hydration Narrative abilities by signing a three-year contract with Procam International

bisleri in partnership with Procam International, as an Official Hydration Partner. As part of the #CarryYourGame campaign, Bisleri will be associated with all global distance running events organized by International Procam in the next 3 years. The alliance will see Bisleri at the forefront of advancing the story of hydration for peak human performance.

Procam International, pioneers of running revolution in India; conduct races across four major cities – Mumbai, New Delhi, Bengaluru and Kolkata. Bisleri will release limited edition bottles featuring former marathon runners and winners. In addition, the association will see Hydration Stations throughout the racecourse to provide runners with optimal hydration along with a Fog Zone to cool down and outstanding track visibility will be amplified. more on digital.

Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd said, “Our association with Procam International is an extension of our new campaign – #CarryYourGame, where our focus is on establishing a closer association with Bisleri, hydration and sports. . Through the partnership, we aim to encourage our consumer base to lead a fit and healthy lifestyle while they play their game in all aspects of their lives.”

Also, commenting on the association, Vivek Singh, JT. MD, Procam International said, “We are excited to partner with Bisleri as our official Hydration partner for the next three years. Association is a perfect fit, as optimal hydration is crucial for any competitive athlete or amateur. We look forward to continuing our long-term relationship and building strong relationships within our distance running community.”

Aside from the run, the #CarryYourGame campaign sees Bisleri partnering with popular franchises across Mumbai Indians, Gujrat Titans, Delhi Capitals and Rajasthan Royals for the ongoing ticketing season. Bisleri’s association with sporting events is the perfect embodiment of hydration and performance, highlighting the importance of water to peak human performance. It encourages consumers who exercise daily Bring their game with a 500ml bottle of Bisleri and stay fit and healthy.

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