BYD formalizes dealer plans, confirms two additional EV models

By BYD The Australian distributor says it holds more than 3000 orders for Chinese electric vehicles, as it confirmed it had signed the dotted line on a previously reported deal with Eager car in the agency space.

EVDirect.comBYD e-commerce distributor and supplier here, today officially announced the selection of public Eager Automotive as its reseller and service partner.

Deliveries of the first BYDs are expected to begin in the third quarter of 2022, with Atto 3 power crossover the first car to go on sale, as a competitor to the best-selling MG ZS EV.

According to the report, two more BYD electric models will be sold online and through Eagers locations by December 2022 – possibly a small hatchback and a sedan.

The companies said the plan calls for BYD facilities across the country to facilitate “best-in-class delivery experiences for BYD customers”. It will announce delivery and test drive information to existing EVDirect and BYD customers in the coming days.

EVDirect and Eagers announce they have signed a non-binding memorandum of understanding back in february for a joint-venture retail partnership and five-year franchise agreement.

Ownership of the aforementioned partnership has been announced at 51% for EVDirect and 49% for Eagers.

EVDirect previously said it will only sell BYD cars online, then will announce third parties mycar will serve thembefore it hit its sales target, it called for a more ambitious add-on strategy.

An EVDirect spokesperson said: “mycar will complement this new BYD expansion and will continue to offer authorized service locations to BYD customers through its network of EV-ready stores. across Australia”.

“This, together with Eagers’ network, will ensure that BYD customers have access to the largest EV service delivery capacity across Australia.”

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“We are extremely confident that BYD’s first mass production vehicle for Australia, the ATTO 3, will be an incredible success with over 3,000 orders already placed,” said BYD General Manager Australia Wing. You said.

“We have been working closely with our Distribution Partner, EVDirect.com, on how best to deploy our extensive network to provide immediate scale and support for scale expansion. en our new BYD product and are delighted to join Australia’s largest dealer group Eagers Automotive as our reseller partner to complement our longstanding relationship with EVDirect.com. “

No shortage of ambition, EVDirect.com says it has invested tens of millions of dollars in BYD’s production line in China to produce right-hand drive products for Australia.

The company plans to offer up to eight separate models by the end of 2024 and hopes to become one of the top five brands, according to previous statements. Most likely these are new generation models that have yet to be revealed publicly.

In addition to the Atto 3, EVDirect has also committed to selling the BYD EA1 small EV model (Dolphin in China) with a target price of $35,000 – $40,000 and focusing on ride-sharing service operators. Previously, the company had launched (in small numbers) T3 and E6 MPV vans, although sales numbers were unclear.

Besides Dolphin, Seal sedan revealed recently is another possibility for Australia – but expect different aquatic names, less so for both.

Atto 3 is already sold onlinepriced from $44,990 to drive.

It is available in two different variants: the former with a 50.1kWh battery, a 150kW/310Nm front-mounted electric motor and 320km range in the WLTP cycle, and the second with a 60.4kWh battery, the same electric motor, but 420 km range.

Listed on the Hong Kong Stock Exchange, BYD is the world’s fourth-largest automaker by market capitalization, producing more than 1.5 million vehicles since its inception, with a record 603,783 units will be sold in 2021.

The company currently only produces electric and hybrid vehicles, has ended production of vehicles powered by traditional internal combustion engines this early year.

EVDirect.com CEO Luke Todd called it “an important milestone in our journey to bring BYD, the most anticipated and exciting new car brand to the Australian market”.

“This agreement allows us to maintain the benefits of a streamlined direct-to-customer model while expanding our actual sales and after-sales infrastructure in line with our growing trajectory.” leader of the BYD product line.

“Between BYD and EVDirect.com, we have invested heavily over the past few years to establish the scale of mass production of BYD electric vehicles for the Australian market.

“Eagers is a natural choice to be part of our BYD reseller solution to facilitate broader access to the latest EV technology for Australian customers, incorporating a national footprint. with their retail expertise and experience to support and accelerate our ambitious growth plans.

“From day one in the discussions, we were impressed by Eagers’ desire to innovate in line with our strategic plan to optimize the BYD customer experience with new retail formats. , such as the recently opened Automall at Indooroopilly Shopping Center in Brisbane, allows us to deliver BYD giving our customers the best online and in-store experience with a nationwide network of after-sales support never happend. “

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