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CES 2023: Fiat 500e 2024 | Daily driving | Consumer Guide® The Daily Drive

Fiat 500e 2024

Fiat 500e 2024


Stellantis’ Fiat division used the 2023 Consumer Electronics Show to promote the North American launch of the 500e electric vehicle in 2024, and the new “Metaverse Store” will be used to help sell it. The car and its virtual showroom are already available in Europe, and the company hopes these products can help revive the struggling Italian brand to more success across the ocean.

More information from CES

Fiat 500e 2024

Little is known about the North American 500e specs, but we expect it to follow its European rival closely. The subcompact two-door hatchback doesn’t look much different from the 500e sold exclusively in California and Oregon from 2013-2019. It is expected that the 2024 version will use a 117 hp electric motor powered by a 32.3 kWh battery. Under US regulations, the estimated driving range will probably be less than the European model’s 199 miles.

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Fiat 500e 2024

Fiat 500e 2024

The Metaverse store uses virtual reality technology to bring buyers to a digital showroom where they can take an in-depth tour of the vehicle without leaving home. The “Product Genius” avatar will help facilitate the shopping and purchasing process. The Metaverse Store is accessible via a compatible tablet, smartphone or PC and does not require any specialized VR hardware.

Fiat also plans to partner with Free2move as part of an initiative to further raise awareness of electric vehicles among the driving public. Free2move is a company that works like a combination of Zipcar, Turo and a new car rental/registration service. People will be able to rent or lease the 500e at locations across the country in just a few minutes or as long as a few months.

Full features and pricing for the US-spec Fiat 500e 2024 will be available closer to when it and the online Metaverse Store early next year. We estimate the base price around $32,000 before tax incentives.

CG says:

The Fiat 500e seems like a good enough EV that could get some success with the Free2move partnership. The concept of the Metaverse Store is what has us scratching our heads. We understand the company wants to do something different, but considering most metaverse concepts have largely failed, we can’t envision a scenario where this one would be different.

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