The screen is one weekly column devoted to everything that happens in the world of WIRED culture, from movies to memes, TV to Twitter.
For a fleeting moment last week, everyone was talking about the bears using cocaine. Well, a bear takes cocaine. In a movie. Never mind. The thing is, for eight hours on a random Wednesday, when Twitter lose control and the United States waits to see if railroad workers can strikea bunch of netizens were distracted by an extremely high peak predator on a killing.
cocaine bear (why would you call this movie otherwise?) was directed by Elizabeth Banks, the latter Hot and humid summer in Americathe Charlie’s Angels reboot and Perfect pitch movies, seems to know a thing or two about the movies that are remembered. Banks’ film is also one of several coming out in early 2023 that appear to be made for the internet. Not necessarily that you want to watch them there—though they all seem to be streaming-ready as you scroll through Instagram—they were born out of some internet discourse or designed to be a part of the world. its.
With cocaine bear The gimmick is obvious: Make a movie that looks so terrible and hilarious that people won’t be able to stop themselves from converting it into a reaction liner and GIF. It also gets bonus points Inspiring scientific research on the effects of cocaine on bears and chin scratching Atlantic The work is simply titled “cocaine bear: Why?(For those wondering about that scientific question, the 175-pound bear who inspired the movie died of drug overdose.) The film is also a nod to a Popular image macros and feels like the kind of movie people would watch just to post about it.
Came a few weeks ago cocaine bearFebruary 24 release is M3GAN. This column has went into deep the demonic doll dance that the movie’s trailer inspired, and there’s no need to reread that angle here. But see M3GANher iconic robot bends and wades through countless mashups, it’s hard not to see the irony that a movie about the horrors of artificial intelligence is promoted with a marketing campaign designed to achieve the highest level of propagation, as if the algorithms themselves were responsible for both. its script and flash PR.
Speaking of discourse, the Sundance Film Festival announced the lineup for 2023 this week. Among the most eye-catching entries: Catman. While it is based on New Yorkers short story of the same name, there’s still no word on whether the film will fully follow that story, but if it does, it will be interesting to see if it generates the same level of attention and discussion. are not.
Originally published in 2017, “Cat Person” comes amid a flurry of conversations surrounding #MeToo and, as a story about a college sophomore’s complicated relationship with a man older age, is considered the center of zeitgeist. It has been credited with bringing the internet into a “crisis,” and its contagiousness is mentioned in almost every reference to it. Five years later, a retelling can have different effects, but it looks poised to pick up a similar wave. (Side note: The author of “Cat Man,” Kristen Roupenian, wrote the story on it Body Organ Organ—another movie for ultra-streaming—is based on.)