Cooperation agreement between RMG and Flutter Form
Racecourse Media Group (RMG) and Flutter Entertainment have agreed to a long-term partnership until 2028. RMG, a media and data rights holding company owned by 34 racecourse shareholders, and Flutter, are the company. parent of Paddy Power, Betfair and Sky Bet’s agreement will involve streaming rights and other key areas of the RMG business. RMG and Flutter will work together to leverage the latter’s advertising and marketing assets to increase revenue, engagement, and interest in races powered by RMG’s racing product.
Martin Stevenson, CEO of RMG said, “We are delighted to partner with the largest UK and Ireland betting company, Flutter Entertainment, giving both companies the opportunity to work together to improve promote RMG races and sports.”
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