Horse Racing

Cooperation agreement between RMG and Flutter Form


Rachael Blackmore Wins Grand National | Healy Racing Photography

Racecourse Media Group (RMG) and Flutter Entertainment have agreed to a long-term partnership until 2028. RMG, a media and data rights holding company owned by 34 racecourse shareholders, and Flutter, are the company. parent of Paddy Power, Betfair and Sky Bet’s agreement will involve streaming rights and other key areas of the RMG business. RMG and Flutter will work together to leverage the latter’s advertising and marketing assets to increase revenue, engagement, and interest in races powered by RMG’s racing product.

Martin Stevenson, CEO of RMG said, “We are delighted to partner with the largest UK and Ireland betting company, Flutter Entertainment, giving both companies the opportunity to work together to improve promote RMG races and sports.”

Not a subscriber? Click here to subscribe to PDF or daily alerts.





Source link

newsofmax

News of max: Update the world's latest breaking news online of the day, breaking news, politics, society today, international mainstream news .Updated news 24/7: Entertainment, Sports...at the World everyday world. Hot news, images, video clips that are updated quickly and reliably

Related Articles

Back to top button
Immediate Matrix Immediate Maximum