Dalia Ganz participated Warner Records as Senior Vice President of Digital Marketing.
According to Warner Records, in its new post, Ganz will work closely with the various divisions of the company and its streaming partners “to create and implement online campaigns and experiences.” engaging, fan-centered artistry for the label’s extensive roster of artists.”
Ganz reports to Warner Records Co-Chairman & COO Tom Corson and is based at the label’s Los Angeles headquarters.
She joins Warner Records after 17 years with The Walt Disney Company, where she most recently served as Vice President, Social Media, Digital Marketing & Synergy for Freeform, leading campaigns Network’s award-winning social translator focused on youth.
After his entire career for the Walt Disney Company, Ganz has worked his way from Marketing Assistant to his latest role as Vice President.
During his time with Disney’s Freeform, Ganz oversaw all social media initiatives for the network and led collaborative marketing with internal and external companies.
Warner Records says that Ganz played a key role in driving Freeform’s social media strategy.
Ganz is also credited with spearheading the Pretty Little Liars social media campaign and creating campaigns for the “hit event” chain and network, including 25 Days of Christmas, Shadowhunters, The Bold Type, grow-ish and Cruel Summer.
“Dalia is a widely respected professional and bold innovator in the digital space who knows how to adapt in a constantly changing landscape and isn’t afraid to break the mold to try something out. new.”
Tom Corson
Tom Corson said: “Dalia is a widely respected expert and daring innovator in the digital space who knows how to adapt in a constantly changing landscape and isn’t afraid to break the mold for try something new.
“She will bring a fresh perspective to our marketing strategy and help us deliver unique, memorable campaigns that amplify artists’ voices and resonate with fans.”
“As the digital world continues to evolve at an incredible rate, there are countless opportunities to connect fans with their favorite artists in ways that were previously unthinkable.”
Ganz
Ganz added: “I have long admired Warner Records and the artist-centered approach they advocate in developing a long-term career.
“As the digital world continues to evolve at an incredible rate, there are countless opportunities to connect fans with their favorite artists in ways that were previously unimaginable.
“I look forward to working with the Warner group to explore what is possible. Thank you Tom and Aaron (Bay-Schuck) for this exciting opportunity. “
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