Fyber Delivers Improve in Common Income Per Every day Lively Person
Berlin, GERMANY – March 4, 2015 – DeNA, a worldwide chief in growing and publishing cellular video games, right now introduced that it has chosen Fyber as its main cellular advert monetization companion in the USA. Late final 12 months, DeNA started working with Fyber to check the effectiveness of varied cellular advert monetization methods together with rewarded video, interstitials and supply partitions. The check was deployed on two apps – Tremendous Battle Techniques and TRANSFORMERS: Age of Extinction – in each the iOS and Android gaming environments. The implementation instantly drove sturdy outcomes by way of elevated engagement, video views and income progress leading to Fyber being chosen as DeNA’s main monetization supplier.
Fyber Emblem
Tremendous Battle Techniques noticed an total two cent enhance in Common Income Per Every day Lively Person (ARPDAU) with a number of days peaking as excessive as a 4 cent enhance. Moreover, the highest 25 % of gamers watched 6 or extra movies a day and the common participant (practically 50 % of the entire viewers) watched not less than 3 movies per day. Likewise, Fyber’s implementation on TRANSFORMERS: Age of Extinction drove a surge in engagement by rewarded video. Greater than 17 years’ price of free gameplay was delivered to gamers and practically 15,000 free characters got away.
“The early successes we now have seen from our partnership with Fyber show the super potential behind cellular advert monetization,” mentioned Barry Dorf, vp of partnerships and alliances, DeNA. “Fyber has grow to be a trusted companion that gives high-touch steerage and counsel round viable, sensible options to higher monetize our portfolio. Fyber shall be instrumental in serving to DeNA obtain our aggressive targets.”
Fyber allows publishers to combine, handle and optimize all advert revenues sources by a single, unified platform; in the meantime, builders have entry to a cellular provide facet platform that encompasses an entire product suite for smarter advert monetization and person acquisition. The corporate works with 1000’s of the world’s main builders, publishers and advertisers and has been named a Top Ten Mobile Advertising Company by VentureBeat.
“It is our mission to empower our companions to find and execute smarter advert monetization methods,” mentioned Janis Zech, co-founder and CRO, Fyber. “We’re thrilled to be supporting superb firms like DeNA and serving to to interact and delight their customers in new and genuine methods.”
About Fyber
Fyber is a number one cellular promoting know-how firm that empowers app builders to execute good advert monetization methods throughout all linked units by a unified cellular provide facet platform. Serving roughly 150+ million month-to-month distinctive customers, Fyber works with 1000’s of the world’s main app builders, publishers and advertisers. Fyber is a subsidiary of RNTS Media N.V. For extra data, go to www.fyber.com.
About DeNA
DeNA (pronounced “D-N-A”) is a worldwide Web firm that develops and operates a broad vary of cellular and on-line companies together with video games, e-commerce and different diversified choices. Based in 1999, DeNA is headquartered in Tokyo with workplaces and recreation improvement studios throughout the globe. DeNA Co., Ltd. is listed on the Tokyo Inventory Alternate (2432). For extra data, go to: dena.com.
Media Contacts
Rachel Kahn
Sparkpr for Fyber
(415) 321-1881
rachel.kahn@sparkpr.com
Maral Kaloustian
DeNA
(818) 635-2017
maral.kaloustian@dena.com
