Via Brian Webber: Eddie Hearn was put in the hot seat on Thursday when asked to respond to previous comments from DAZN’s Joe Markowski that were made this week in which he allegedly said that Canelo Alvarez vs. Gennadiy Golovkin will NEVER be shown on pay-per-view in the UK.
Hearn couldn’t say anything other than “things changed” to justify why Canelo-Golovkin 3 was shown on PPV in the UK. Neither British nor American boxing fans are too happy about having to pay to watch the Canelo vs. Golovkin III on PPV as many of them thought it would be shown on DAZN as part of their monthly subscription.
It’s a fight that doesn’t mean much for everyone as Golovkin (42-1-1, 37 KOs) is now 40 years old and clearly past his best, it looks like he’s holding the hold out long enough for a draw final against Canelo.
Mexican superstar Canelo (57-2-2, 39 KOs) will have one of the worst losses of his career to Dmitry Bivol last May.
After the battle, Canelo had stated that he wanted a rematch, but instead, he decided to switch Bivol and choose the already lackluster Golovkin. Canelo’s move made him look weak in the eyes of fans.
“Some of these interviews were given years ago. Things change, perspectives change, business changes,” Eddie Hearn told iFL TV about why the Canelo Alvarez vs. Gennadiy Golovkin will be shown on PPV in the UK.
“Through the debut [DAZN] pay per view, they always say it’s for big fights. Of course, Canelo-GGG is a big battle. That’s sixty-nine dollars in the US or whatever. That’s pretty much the standard pay-per-view and it’s much cheaper here [in the UK].
“The ultimate battle is pay-per-view on Box Office. I believe this war [Canelo vs. Golovkin 3] bigger. It was just a decision by DAZN to launch a big, big pay-per-view fight.
“Things change, businesses change and you learn more about subscriptions and learn more about pay per view, introduced platforms. I thought at the time they wouldn’t be doing a pay-per-view war.
“That’s why he said it. At this point, they were [DAZN] selected. What I say now may not be the same in two years,” Hearn said.