Fashion magazine ELLE is banning fur from the pages of all of its international editions in a move to advocate for animal rights and reflect changing tastes, the publication said on Thursday.
Praising a “fur-free future”, ELLE Senior Vice President and International Director Valeria Bessolo LLopiz told Reuters: “This is truly a great opportunity to raise awareness of animal rights. , driving demand for sustainable and innovative alternatives and promoting a more humane fashion industry. ”
#ELLENews: Announced at the ongoing BoF Voices, Valeria Bessolo Llopiz (@ValeriaBLlop) SVP & International Director of ELLE declares that all 45 editions of ELLE Magazine will be fur-free — banning real fur in all print and digital editorial, advertising and branding content. digital pic.twitter.com/PnSgPguTXB
– ELLE India (@ELLEINDIA) December 2, 2021
Bessolo LLopiz said each of the magazine’s 45 global editions has signed a charter banning the editing of animal fur advertising content on the magazine’s print and social media pages. know at The Business of Fashion’s VOICES 2021 conference.
Owners ELLE Lagardère Group partnered with the Humane Society of the United States, the Humane Society International and Creative4Change to write the charter.
In the last few years, a number of fashion houses and retailers have said they are removing animal fur or skin amid pressure from animal rights groups and changing tastes from younger customers. older, ethical and environmentally savvy.
In September, luxury conglomerate Kering (PRTP.PA), announced that all of its brands would stop using furs in their collections, four years after popular label Gucci made the move. this.
Bessolo LLopiz said: “Fur seems to be outdated and out of fashion, and especially for Generation Z, which is a golden target for the fashion and luxury industry.
“Generation Z wants responsible, ethical and innovative fashion, and that is what is happening.”
Founded in 1945, ELLE magazine is published around the world today. 13 versions have implemented the charter, while another 20 versions will do so as of January 1. The remaining versions will do so from January 1, 2023.
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