Epic Games rival Unity partners with Insomniac Events to create ‘the next generation of live entertainment’
Game company Unity has partnered with electronic music event promoter and producer The Insomniac event, with plans to build a “new, enduring metaverse world” where fans can watch virtual concerts.
Unity, a New York Stock Exchange is traded competitor for the makers of Fortnite and Unreal Engine Epic gameclaims to be the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content.
When the company applies for IPO in 2020, it report to achieve 2 billion monthly active end users and 1.5 million creators. The company currently has a market capitalization of 22 billion dollars.
Unity is the creator Unity engine (an Unreal Engine competitor), which Unity says is “the most popular third-party game development software among developers worldwide”.
The company’s platform enables developers to build and operate real-time 2D and 3D content for multiple platforms, including mobile phones, tablets, PCs, consoles, and devices virtual and augmented reality.
Unity says that the partnership with Insomniac, the event organization behind the Electric Daisy Carnival in Las Vegas, will “define a new standard of live entertainment by delivering the next evolution of the experience.” Insomniac in 2022”.
In a media release outlining the partnership, the companies stated: “With the vision and creativity of the world’s leading live event company and the groundbreaking technology from Unity, The Insomniac community can expect a strongly engaging and interactive experience as both companies are set to create the next generation of live entertainment.”
Founded nearly 30 years ago, Insomniac hosts 10,000 concerts, club nights and festivals for seven million attendees annually around the world.
The company’s flagship annual event, the Electric Daisy Carnival Las Vegas, is claimed to be the largest dance music festival in the world and attracts more than 525,000 people over three days.
The company was founded by Pasquale Rotella and has been based in Los Angeles since its founding in 1993. In 2013, Insomniac partnered with the live music giant. Living country.
Insomniac’s partnership with Unity won’t be the company’s first virtual events venture, previously bring its dance music festivalElectric Daisy Carnival, for the Roblox metaverse, became the first music festival held on Roblox.
Unity’s partnership with a live music event company comes as rival Epic Games moves closer to the music business itself.
Earlier this month, Epic Games buying Online music store and direct platform to Bandcamp fans.
EpicFortnite’s top game also served as well as a virtual gig and video premiere space for some of the big stars, while its Unreal Engine is used as the basis for the 3D music videos created by Music by Sony‘S Immersive Music Studio.
Epic Games brings a $28 billion + valuation and is supported by Sony Corp. Tencent own 40% by Epic.
“Partnering with Insomniac Events is a great opportunity for us at Unity.”
Peter Moore, Unity
“Partnering with Insomniac Events is a fantastic opportunity for us at Unity,” said Peter Moore, Senior Vice President and General Manager, Sports & Live Entertainment, Unity.
“Pasquale and his team are revolutionary and always looking for ways to broaden their horizons and bring additional value to their community.
“This partnership is the beginning of a long-term relationship that we believe will usher in a new level of immersive and interactive experiences in the world of live entertainment.”
“It is an honor to partner with an incredible company like Unity on this new journey.”
Pasquale Rotella, Insomniac Facts
Pasquale Rotella, Founder and CEO, Insomniac Events added: “It is an honor to partner with an incredible company like Unity on this new journey.
Our vision is to create a social experience in which everyone is a Headliner – where stories and music unite us in discovery, love and a true sense of belonging.
“Unity is helping us create world-first experiences for our community as we work together to deliver the next level of what the metaverse can be for entertainment and music.Worldwide music business
