The European Union warned consumers to stop using their clothes as waste and said on Wednesday it had plans to combat the polluting mass use. fast fashion.
New rules proposed by EU executive body call for mandatory minimum use recycled yarn by 2030 and will ban the destruction of many unsold products.
The European Commission rules also seek to prevent the release of plastic acts and improve global labor conditions in Textile industry.
“We want sustainable products become the norm,” said Commission Vice President Frans Timmermans. “The clothes we wear will take three times longer to wash.”
Changes will require a major shift in an industry to reduce costs and prices, producing short-lived items in developing countries in Asia and Latin America, often poor working conditions.
“All textiles must be durable, recyclable, made from recycled fibers and free of hazardous substances. The strategy also aims to promote the areas of reuse and repair and disposal textile waste‘ said Timmermans.
Almost three-quarters of the clothing and textiles used in the EU are imported.
In 2019, the 27-nation bloc imported more than 80 billion euros ($89.2 billion) of clothing, mainly from China, Bangladesh and Turkey, according to the European Commission, and the average consumer left 11 kg (more than 24 pounds) document a year.
Fast fashion is most closely linked in Europe with high-end neighborhoods – the business district, where clothing hunters shop at mass-market retailers such as H&M, Primark and Zara.
The EU, although targeting clothing made for that market, also wants high end brand to set the standard for sustainable fashion in an industry where ephemeral and ephemeral are essential to generating revenue.
“There is a cultural shift going on,” said Timmermans, adding that the big fashion houses “are always the first to show the way forward.”
“Designers, artists – they realize that the world has changed and we need to rethink the way we design fashion,” he said.
Sustainability is a new frontier in the luxury industry. Upgrade and other methods to reduce carbon emissions has been a mainstay for some of the most famous brands on the runways of London and Paris, such as Stella McCartney, of the Kering group, and more recently, Chloe of the sustainability-conscious designer, Gabriela Hearst.
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