And now for something no one else saw coming: EVGA, one of the most prominent third-party PC graphics card manufacturers and a brand beloved by PC gamers for quality parts and protection. Reliable operation backed by solid customer service, is ending its longtime relationship with Nvidia. Furthermore, the company says it also won’t pursue partnerships with competing silicon giants like AMD or Intel. Looks like EVGA is only implemented with GPUs.
Kotaku contacted EVGA for comment.
News of EVGA’s seemingly abrupt decision to discontinue GPU production has spread among popular YouTubers. GamersNexus and Jayztwocents. Employees from both channels said they were invited to a private meeting with EVGA staff, including CEO Andrew Han. During the meeting, EVGA is said to have expressed its desire and intention to separate from Nvidia, citing repeated disappointments with the partnership.
These pain points are mainly related to what Han describes as Nvidia’s reluctance to share essential information about its products with partners until similar information is publicly available, usually on the Internet. stage at a press conference; that it believes Nvidia is undercutting partners like EVGA by selling its own “Founders ‘Edition” cards at a lower price; and among partners there is a feeling that Nvidia does not take their patronage seriously.
GamersNexus There is a very thorough analysis of this meeting and news in its video.
EVGA’s top management made the decision to separate from Nvidia in April, but kept the decision completely secret. Although EVGA, a company commonly known and appreciated for its excellent GPUs and reliable customer service, is leaving the GPU market, the company is said to still intend to stay in business. However, it will not expand to new product categories, GamersNexus report. And while the company makes and sells other PC components like motherboards, cases, and power supplies, losing the GPU business is likely to pose challenges for its 280 employees worldwide.
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GamersNexus’ Steve Burke reports that EVGA is looking to reallocate staff to different projects to keep everyone employed. The company laid off 20 percent of its Taiwan employees earlier this year, and now several people whose jobs solely revolved around GPU manufacturing and development don’t have an obvious job to perform.
While EVGA will continue to sell RTX 30-series cards, it expects to run out of stock by the end of the year, and will be hanging on to an additional stock to service warranties and repairs. EVGA’s pledging to honor warranties for existing customers of those cards.
Today is a bittersweet day for PC gamers, as EVGA’s presence in the GPU arena will be sorely missed. On the flip side, the crypto-mining craze that has plagued the industry by buying up countless cards for mining rigs seems to be coming to an end. The prominent crypto Ethereum end finally, finally moved are from GPU-intensive “proof-of-work” algorithms have contributed to the virtual decline in the stock of available GPUs over the past two years. As you may have noticed, GPUs are once again available for purchase and prices have finally begun to fall back to Earth. With the Ethereum migration, it is hoped that that trend will only accelerate.
