Ex-Spotify Head of Music Business Development Karibi Dagogo-Jack named Head of Music Partnerships at Roblox
SpotifyKaribi Dagogo-Jack’s former Music Business Development Manager has been appointed the Music Partner Director at gaming platform Roblox.
The chief executive appointment is part of a broader expansion of Roblox’s global partnerships team with key hires and appointments.
Dagogo-Jack’s date arrives several months later Jonathan Vlassopulos, Roblox’s former Global Music Director, left his role at the end of April.
As part of what Roblox calls “expanding” its global partner pool, Dagogo-Jack joins new hires and appoints Todd Lichten as Head of Entertainment Partnerships, Winnie Burke, Head of Audience Fashion & Beauty Partner, Hayden Walling, Head of Sports Partnerships, and Arvind Jayaram, Head of Account Management, Partners.
Dagogo-Jack will oversee and build relationships between Roblox and artists, brands, managers, publishers, and producers.
At Spotify, He is responsible for pursuing strategic opportunities for corporate playlists and artist shows.
As Director of Entertainment Partnerships at Roblox, Lichten will be responsible for creating strategic relationships with film and television studios, talent and digital media brands.
Previously he was Head of Emerging Content at Meta (Facebook), where he hosts events like Graduation 2020 with Oprah WinfreyFacebook’s first joint production with Instagram.
Todd has also developed original series for the social platform, including the Emmy Award-winning talk show The conversation on the red table.
Winnie Burke has worked with Roblox for over seven years, helping to create high-fashion virtual figures through partnerships with brands such as Gucci, Ralph Lauren, Nike, VANS, Alo, Tommy Hilfiger and Givenchy Beauty.
While those who like Spotify used the Roblox platform to get into the metaverse, Roblox said that Burke was tasked with “helping brands understand what it means to join the metaverse and how to build experiences on Roblox that will resonate [Roblox’s] growing and engaged community. “
Roblox’s leader in sports is Hayden Walling, who will work to bring leagues, athletes and sports teams to the platform.
Walling joins Roblox in 2021 and has delivered metaverse experiences with NFL, McLaren Racing, NASCAR and Wimbledon.
Prior to joining Roblox, Walling spent a decade at Nike helping to gamble its products through the integration of the DSP platform into Nike Activity applications and the Nike/Jordan brands collaboration with gaming partners like 2k, EA, EpicNintendo, PlayStation and Xbox.
As Head of Account Management, Partner at Roblox, Arvind Jayaram will oversee a team that “provides partners with the best methods and tools to get their IP into [Roblox] the company said.
In the past, his team has helped launch partners on Roblox experiences, such as Gucci Garden, In the Heights, Vans World, Nikeland, and NFL Tycoon.
“I am excited to expand our global partnership group and ensure a deeper focus on core verticals.”
Christina Wootton, Roblox
Christina Wootton, Vice President of Global Partnerships, said: “We’ve seen a lot of success as top brands join the Roblox platform, and our collaborative work continues to accelerate as they try it out. Experiment with new formats, launch sustainable social spaces, discover new revenue, and push the boundaries of creativity.
“The growth in the number of lasting experiences in particular signifies a long-term commitment and shows that brands see our platform as a next-generation immersive social venue for ongoing engagement. community versus a place for one-off activities.
“I am excited to expand our global partner pool and ensure a deeper focus on core verticals including entertainment, music, fashion, beauty, talent and sports, where we I can continue to grow my platform and continuously engage my audience.”
The new hires and appointments at Roblox follow a recent significant boost to the gaming platform’s musical presence.
Company start up 2022 with what was described at the time as the ‘First Nice DJ Party’, featuring a virtual performance of producer David Guetta’s avatar.
In March, the hugely popular gaming platform also hosted a virtual gig from 24kGoldn, as part of a strategic partnership between Roblox and Music by Sony that started on July 6, 2020.
That partnership builds on an existing relationship between the two companies, one that has yielded performances from the likes of Lil Nas X and Zara Larsson for Roblox players.Worldwide music business
