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From Bad Bunny’s 18.5bn Spotify streams to Universal acquiring a 49% stake in [PIAS]… it’s MBW’s Weekly Round-Up


Welcome to Global Music Businessour weekly roundup – where we make sure you’ve captured our five biggest headlines over the past seven days. MBW rounding is supported by Centtriphelping more than 500 of the world’s best-selling artists maximize their income and reduce their touring expenses.


This week, Bad Bunny is named Spotifybiggest global artist for the third year in a row.

His music has been streamed more than 18.5 billion times on the platform, double his streaming on the service this year compared to 2021.

Last year, Bad Bunny received more than 9.1 billion won streaming, hitting that number without releasing an album in 2021.

In 2020, he achieved more than 8.3 billion won stream on Spotify by December 1st.

Also this week, Popular music group buy a minority stake in an independent music company[…][[PIAS]for an undisclosed amount.

The deal sees UMG acquire a 49% stake in[…][[PIAS]Group, after the two companies formed a global strategic alliance in June 2021.

Meanwhile, the video sharing social networking service TrillerUS-based challenger TikTok, says it is exploring revenue-sharing deals with major studios.

According to a Triller spokesperson, the platform is currently “evaluating” what it calls a “Spotify-like model,” which, they say, will include “revenue sharing versus large cash payouts when the Our agreement is renewed.”

News of Triller’s revenue sharing plan arrives on the same day (Friday, December 2nd) report that Triller has removed the categories for Warner Music Corporation, Sony Music Entertainmentand Universal Music Group, as well as for Merlinrepresent prominent independent brands and distributors.

In addition, the UK’s competition watchdog has found that major record labels do not “generate a substantial excess of profits that can be shared with creators”, while audio streams Music crosses the 1 trillion mark in a year in the United States for the first time in 2022.

Here’s what happened this week.


1) IN 2021, BAD BUNNY IS THE WORLD’S BIGGEST ARTIST IN SPOTIFY WITH 9 BILLION SHIPPINGS. THIS YEAR, YOU HAVE DOUBLE THAT NUMBER.

Spotify announced on Wednesday (November 30) that Bad Bunny has become the service’s biggest global artist for the third year in a row, after his music has been streamed more than 18.5 billion times. on this platform.

But that 2022 number is even more impressive than it first sounds — because the Puerto Rican indie superstar actually doubled his streams on the service this year compared to year 2021.

Last year, Bad Bunny received over 9.1 billion streams, reaching that number without releasing an album in 2021…


2) [PIAS] THE FOUNDERS EXPLAIN WHY THEY SELL 49% OF THEIR COMPANY TO UMG: ‘The Battle Roads in OUR INDUSTRY HAVE BEEN RECOVERED.’

Indie music giant [PIAS] revealed on Wednesday (November 30), that Universal Music Group has made a minority investment in the company.

This deal sees UMG acquire a 49% stake in [PIAS] Group for an undisclosed amount, after the two companies formed a global strategic alliance in June 2021.

In a letter to [PIAS]of partners on Tuesday (November 29), the day before the deal was announced, the independent company founders, Kenny Gates and Michel Lambot, outlined the background and reasoning behind the decision. of them to make a deal with UMG…


3) NOW TRILLER SAYS THAT IS TAKING REVENUE SHARING WITH HUGE LABEL (Under SONY DEPARTMENT)

Video-sharing social networking service Triller, a competitor to US-based TikTok, said it was exploring revenue-sharing deals with major studios.

According to a Triller spokesperson, the platform is currently “evaluating” what it calls a “Spotify-like model,” which, they say, will include “revenue sharing versus large cash payouts when the Our agreement is renewed.”

Such a move from Triller would follow similar steps taken by Meta, which announced a ‘revenue sharing’ model for user-generated video content in July.

Meanwhile, Bloomberg recently reported that the big three are now asking Triller rival TikTok to share in the ad revenue generated on their platforms in their deal negotiations.

News of Triller’s revenue-sharing plans came on the same day (Friday, December 2) that it was reported that Triller had removed the catalogs of Warner Music Group, Sony Music Entertainment and Universal Music Group, as well as for Merlin, prominent label representative and independent distributor.


4) UK COMPETITION TRACKING AGENCY FIND MAJOR RECORD LABEL THAT DOESN’T ‘GENERATE SIGNIFICANT EXTRA PROFITS THAT CAN BE SHARED WITH CREATORS’

It was an exploration into the music business that, in a beautiful moment, sent the major record companies into a frenzy.

But in the end, after a thorough study of the local music market, the UK’s leading regulatory competition watchdog concluded that large-scale record labels are “[not] potentially earning substantial excess returns that can be shared with the creator…”


Credit: Hannah Moon / Press

5) MUSIC SOUND LINES EXCEED THE TRILLION MILLION FOR THE FIRST TIME IN A YEAR ONLY IN THE USA

The music audio stream in the United States just crossed the trillion mark for the first time in a year.

That is according to US market supervisor Luminate (formerly MRC . data / Nielsen Music), revealed that the 1 trillion mark was surpassed in the United States on Saturday (November 26).

That 1 trillion figure is up 11.9 billion from 2021, when the total number of music audio streams for the whole year in the United States was 988.1 billion, according to Luminate data…


MBW’s weekly summaries are powered by Centtrip, helping over 500 of the world’s best-selling artists maximize their earnings and reduce their touring expenses.

Global Music Business

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