Google launches ‘India Ki Udaan’ to mark 75 years of independence
New Delhi:
Documenting the major milestones India has reached in its 75-year journey since Independence, software giant Google on Friday announced a vibrant online project drawing from its rich archives. and features artistic illustrations to tell the country’s story.
Named ‘India ki Udaan’, the project, run by Google Arts & Culture, celebrates the country’s achievements and is “themed based on the steadfast and undying spirit of India over the past 75 years. “.
The project was officially kicked off at a glitter event held at Sunder Nursery in the presence of Union Minister of Culture and Tourism G Kishan Reddy and senior officials from the Ministry of Culture and Google.
As part of the nationwide celebration, Google also announced their partnership with the Ministry of Culture, which focuses “on accessing information-rich online content that showcases the contributions of Indians and the development development since 1947 to support the Government’s year-long ‘Azadi Ka Amrit Mahotsav’,” the search giant said in a statement.
It also announced that the popular Doodle4Google contest for 2022, with the theme ‘In the next 25 years, my India will…’, is now open to students in grades 1-10.
“This year’s Doodle4Google winners will see their artwork on the Google homepage in India on November 14th and win a college scholarship worth Rs 5,00,000, technology bundle worth Rs 2. Rs ,00,000 for their school/non-profit, a recognition of achievement, Google Hardware and interesting Google collections.
The four group winners and 15 finalists will also win exciting prizes,” it said in the statement.
Reddy, in his keynote, called on the Google team to create a special doodle of ‘Har Ghar Tiranga’, which would encourage his employees and others to participate enthusiastically in the campaign.
In his speech, he also said that Google can help the Ministry of Culture digitally map the boundaries of more than 3,000 centrally protected monuments, which will help better monitor sites and control them. check encroachment.
It could also help digitize rare archives, he said.
We therefore call on the Google team to be a partner in the government’s transformation journey as well as promoting India’s tourist destinations.
The government released a statement later saying the event was the continuation of a decades-long partnership between the Ministry of Culture and Google. This joint venture is organized under the auspices of ‘Azadi ka Amrit Mahotsav’.
Mr. Reddy said in the statement: “India today is in the midst of a digital, data and spaceless revolution. The digital revolution coupled with the ease of doing business has enabled Indian citizens to use services faceless, less present, and cashless”.
He said: “India has provided data at one of the lowest rates to users as proactive government policy is leading to competition in the telecom sector and the space revolution has eliminated eliminating middlemen, making India’s small businesses competitive and export-ready.” .
“To mark the 75th anniversary of India’s independence, Google today announced the launch of a series of special initiatives across its products and services to deliver content,” Google’s statement said. and experience specially created for hundreds of millions of Indians through the celebration of the year.”
At the heart of the celebration is a new online collection called ‘India Ki Udaan’ available on Google’s Arts & Culture website. The collection celebrates India’s rich cultural history and includes iconic moments from the past 75 years for people to reminisce, experience and be inspired by.
Published in English and Hindi, it allows people to explore more than 120 illustrations and 21 stories created by 10 talented artists, along with exhibitions from various institutions across India. India – including the Ministry of Tourism, the Museum of Art & Photography, the Heritage Bureau of Indian Railways, the Indian Academy of Sciences and Dastkari Haat Samiti.
“This initiative provides a unique look at India’s remarkable moments and allows everyone to discover some of the most memorable moments in India’s modern history, personalities that bring Iconic, proudest scientific and sporting achievements and how Indian women continue to inspire the world.Celebrating this Collection will be expanded with a unique blend of talents. archival and art materials for people in India and across the globe,” it added.
Fusing technology and India’s rich cultural heritage, Google’s new Arts & Culture collection, ‘India Ki Udaan’ (literally translated as “India takes off”), is “under the theme” theme of India’s steadfast and undying spirit over the past 75 years,” Google said.
Simon Rein, senior program manager at Google Arts and Culture, told PTI that the ‘India ki Udaan’ project “combines rich archival content with artistic talent as the illustrators have demonstrated.” .
Physical representations of the new digital collection were also set up on site, with kite-shaped digital displays, images with augmented reality and other technology-driven experiences.
In its 10th year in India, Google Arts & Culture showcased India’s rich culture in many ways. Working with more than 100 partners in India, it has brought India’s cultural heritage to people around the world.
