Indie label agency Merlin strikes partnership with South Korean streaming app FLO

Independent trademark agent Merlin has partnered with Korea-based music streaming app FLO.

FLO was launched in 2018 by South Korea-based Dreamus Company, a consolidated subsidiary of SK Square, an investment business arm of the Korean conglomerate SK Group, and in partnership with other companies. music like JYP Entertainment and SM Entertainment.

Merlin said FLO now has more than 8.5 million listeners in South Korea on digital music services.

This service is only available in Korea.

FLO users will now have access to music from members of Merlin, including Hong Kong-based Euphoria Media, Latin American online digital distributor FaroLatino, regional music and entertainment platform Brazil region Sua Música and California-based indie label Hopeless Records.

Merlin currently deals with nearly 40 digital services, including partners like Adapter, AppleAWA, Boomplay, DeezerFLO, JioSaavnJOOX, KKBox, Lickd, Meta, NetEase, PandoraPeloton, Snap, SoundCloud, SpotifyTencent, TikTok, TREBEL, TrillerTwitch and Music on YouTube.

Merlin says it has added nearly 33 members by 2021, including 10 new members from across Asia.

Same yearAfrican music streaming service Boomplay and Merlin agreed to expand their licensing agreement, expanding the music catalog of the Merlin members to 47 other countries in Africa.

Amazonalso has a powerful live streaming platform Twitch recently reached a strategic partnership agreement with Merlin.

“We are happy to be able to offer more diverse music to FLO users.”

Jacob Jaejoong Kim, FLO

Jacob Jaejoon Kim, Head of Head Office, FLO, said: “We are delighted to be able to offer more diverse music to FLO users through this agreement with major global music licensing partner Merlin .

“This contract with Merlin will be remembered as one of the most important milestones as FLO strives to bring more diverse artists and songs to Korean music lovers.”

“We are excited to partner with FLO as Merlin’s first direct contract in Korea.”

Jeremy Sirota, Merlin

Jeremy Sirota, CEO of Merlin, added: “We are delighted to partner with FLO as Merlin’s first direct acquisition in Korea.

“This partnership will help our members attract new fans across Korea, while also providing greater exposure to the members’ music around the world.”Worldwide music business

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