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Ineos confirms additional sales locations for Australia


Ineos expanded its range of services and points of sale in Australia before Grenadier lowered prices.

The company has confirmed that it has added McRae Motors in Wodonga to its initial list of sales and service dealers, as it prepares to launch the Grenadier all-wheel drive system locally.

That brings Australia’s footprint to 29 locations, part of a global network of 200 planned in 50 countries by the end of 2022.

Instead of the traditional franchise model, Ineos will operate under the agency business model in Australia.

Its dealers are dubbed “partners” and are responsible for stock displays, handling test drives, customer deliveries and after-sales support.

Ineos controls inventory and pricing, and pays its partners a “forward commission” for sales.

The full list of locations (below) covers a wide range of metropolitan locations, but focuses heavily on regional locations.

It’s not just where Ineos expects a large number of its buyers to be based, it’s part of an incentive to reassure owners that they’ll have support if something goes wrong deep in the region. wild.

Ineos’ APAC regional director, Justin Hocevar, said a strong presence in the region signals to “people living in the large, urban islands on our coasts, that when they travel, they will have access to the support they need.”

Part of that is also about being able to deliver spare parts to owners quickly. The first Ineos global parts warehouse is in Belgium, but the second will be in Melbourne. It is set to open “very close” to Ineos sales start.

In addition to its own service centers, Ineos says it is taking an “open source” approach to maintenance.

It makes service manuals and repair information easily accessible and launches an e-commerce platform that allows independent mechanics to easily find and purchase parts.

It takes a similar approach with accessories. Expect to see an announcement on the range of accessories offered for Grenadier beyond what is currently listed in the brand’s configurator in the coming weeks.

“We have taken an open source approach to interacting with the aftermarket,” said Mr. Hocevar. “We went to aftermarket shows, we talked to [manufacturers]. “

“Some of them, we are in the early days of exchanging agreements where we can provide them with CAD data and we have agreed to give them early access to production. [cars] so they can do their development work,” he explains.

“It goes against the traditional saying ‘I’m going to wrap my arms around my bunch of OEM accessories and protect them for as long as possible until the aftermarket reacts a year or two after launch. ‘.

“We are ahead even when we start selling,” he said.

Retail location

  • Aaron Brain Motors, Shepparton
  • Mackay City Auto Group, Mackay
  • Armstrong Auto Group, Toowoomba
  • Magic Enterprises, Geraldton
  • Autoworld, Ballarat
  • Magic Enterprises, Perth
  • Brian Hilton Motor Group, Central Coast
  • Noosa Auto Group. Noosa
  • Brighton Automotive Holdings, Melbourne
  • Northstar Mildura Motors, Mildura
  • Buckby Motors, Launceston
  • Pickering’s Automotive Group, Townsville
  • Caravana, Brisbane
  • Purnell Motors, Sydney
  • DC Motors, Rockhampton
  • Rex Gorell, Geelong
  • Fraser, Newcastle
  • Rolfe Motors, Canberra
  • Fraser, Wollongong
  • SLRV Expedition Vehicle, Gold Coast
  • John Oxley Motors, Port Macquarie
  • Tony Leahey Motor Group, Orange
  • JT Fossey, Tamworth
  • Warragul City Motors, Gippsland
  • Kerry Motor Corporation, Adelaide
  • Westco Motors, Cairns
  • Kerry’s Automobile Corporation, Darwin
  • Western Plains Automotive, Dubbo
  • McRae Motors, Wodonga (new)

What is Ineos Grenadier?

Grenadier is the brainchild of Sir Jim Ratcliffe, a British billionaire engineer and chairman of the petrochemical giant Ineos. No expenses are saved for my passion project.

The official story says Ratcliffe hung out in London’s Grenadier pub in 2017, complaining about Land Rover’s decision to ditch the old Defender and replace it with a more modern and luxurious new SUV. .

Internally Australia is considered the “core market” for the step-frame, rigid-axle Grenadier along with Europe, the US and South Africa, meaning that locals have priority access to vehicles that many brands use. covetous sign

Production of Grenadiers will be built in a 210,000 square meter former Mercedes-Benz factory in Hambach, France, that was bought by Ineos. Since 2019, the plant has received $770 million in upgrades, funded by both Mercedes-Benz and Ineos.

The custom development vehicles are built by Magna in Austria, and undergo an extensive covered torture testing program.

Two body styles are being offered in Australia at launch. The Grenadier Utility Wagon is a two-seater with a full height crash bar and flat floor that can handle Euro 1200mm x 800mm standard pallets. The Station Wagon is a five-seater vehicle.

Power comes from two 3.0-liter inline-six engines sourced from BMW. The petrol engine makes 210kW and 450Nm of torque, while the diesel makes 183kW and 550Nm.

Both engines are mated to a ZF eight-speed automatic transmission (8HP51 for petrol, 8HP76 for diesel), with what Ineos calls a new “heavyweight” torque converter.

All Grenadiers come standard with permanent all-wheel drive (4WD), with low-range access via a 2.5:1 Tremec two-speed transmission.

In line with the class reps, the Grenadier will also have a towing capacity with brakes of 3.5 tons.

Ground clearance is listed as 264mm, wading depth of 800mm, approach angle of 36.3 degrees, breakout of 28.2 degrees and departure angle of 36.1 degrees. Powder coated skid plates and fuel tank panels are standard.

Valuation

There’s no bargaining, with Ineos using a ‘dealer model’ with pricing.

The company will control inventory and prices, and pay dealer partners with a “straight commission,” in the style of Mercedes-Benz and Honda.

A $5000 deposit payment (which will be refunded until the vehicle contract is signed) to secure a construction site.

Grenadier Utility Wagon (two seats)

  • 2023 Ineos Grenadier Base petrol and diesel: $84,500
  • 2023 Ineos Grenadier Trailmaster petrol and diesel: $95,495
  • 2023 Ineos Grenadier Fieldmaster petrol and diesel: $95,495

Grenadier Station Wagon (five seats)

  • 2023 Ineos Grenadier Base petrol and diesel: $85,500
  • 2023 Ineos Grenadier Trailmaster petrol and diesel: $96,495
  • 2023 Ineos Grenadier Fieldmaster petrol and diesel: $96,495

All prices do not include road charges.

USAORE: 2023 Ineos Grenadier price and specifications
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THAN: Ineos plans to support independent mechanics and aftermarket 4×4
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THAN: 2022 Ineos Grenadier arrives in Australia





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