It’s been a great year for expensive cars
It seems like a lot of economic news these days is bleak, what’s with rising inflation and interest rates as well as a drop in the NFT value of your Tesla stock (it’s actually a double there). But reverse that scowl, because 2022 is a record year for Bentley, Lamborghini and Rolls-Royce! That means the rich still feel optimistic about the economy. And if the rich are optimistic about the economy, what could happen?
Ferrari is still lazily counting its numbers after the second cappuccino and Porsche says it will tally its scores after just a few more laps of the Nürburgring, but at least some of the results are in and they’re fresh. Let’s start with Bovine from Bologna, Lamborghini.
Last year, Lamborghini delivered 9233 vehicles, a new high score. The US is the number one market, with 2721 vehicles delivered (USA! USA!) and total sales up 10% year over year. Even the Aventador had a record year (753 cars) even though production ended last September. Like Ricky Williams’ previous Dolphins, the Aventador is retired at the height of its capabilities — in this case, the ability to get the wealthy newcomers to shell out hundreds of thousands of dollars for a boxed car. single clutch automatic. The most popular lambo? We regret to inform you that it is the Urus.
Bentley delivered 15,174 cars in 2022, beating 14,658 cars in 2021, which is also a new record. At this rate, it won’t be long before there are more actual Bentleys than dogs named Bentley, which is saying something because it’s 15th most popular name for male dogs last year. The Americas are Bentley’s biggest market, and although Bentley is so philanthropic that it doesn’t overtake the most important country on those two continents, we bet it rhymes with “USA! USA!” and not Uruguay. The most popular Bentley model? We are sad to announce that it is Bentayga.
Elsewhere on the island surrounded by Europe but not part of itRolls-Royce sold 6021 of its ultra-comfortable cars in 2022, which is also a record. Rolls also boasted that, in addition to selling a bunch of cars, that mix included lots of really expensive cars from their Bespoke apparel, saying, “last year commissions were also at record levels, with inquiries customer’s are becoming more imaginative and more technically demanding”. “. Is it us or do we detect a hint of exasperation in that statement? “Mom, I’ll simply be inconsolable unless you buy me one Rolls-Royce Boat Tail and a horse with six legs!”
Rolls says an average Bespoke car costs half a million Euros, to which we say: Try harder, rich people. Rolls is tight-lipped about how much it earns, but it looks like it will let us know after the third glass of wine, claiming that “the brand will make a substantial contribution to its primary shareholder”. It would be Chester P. Larvae-Smoot, Duke of Underbottom, a tough but ultimately kind aristocrat who won a Rolls-Royce at the 2003 snooker game. Wait, sorry – no , they are talking about BMW. They are saying that they send money back to Germany, and they better do so. Last year’s most famous Rolls-Royce, we hate to tell you, Cullinan.
As we said, we are still waiting for figures from some other companies, but since the latest reports (Mercedes-Benz S-class up 24 percent at the end of Q3), things are going very well. Based on all this good news, maybe you should stop wondering if you can afford to buy one Lamborghini Huracan Tecnica and wonder if you can afford it. But just try to be realistic about how great things are going. Lamborghini’s 10% year-over-year sales increase is good, but not as good as the 15% increase it achieved in another record year, 2007.
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