Jeep car has the firm aim of becoming a real rival to Mercedes-Benz and BMW in Australia.
The company has reaffirmed the fact that it wants to be a premium product in Australia, led by new products Grand Cherokee and it’s bigger Grand Cherokee Older brother.
A spokesperson for Stellantis told the media: “We feel we can compete with German premium brands.
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Grand Cherokee -
Grand Cherokee
Prices for the new Grand Cherokee start at $77,950 before the road, which is in line with the base BMW X3 sDrive20iwhile the flagship car costs $105,000 before hitting the road with a full range of options, making it suitable for things like Volvo XC90 B6 Ultimate.
A more expensive Summit Reserve model will be available later in 2023 with a plug-in hybrid powertrain and a higher price tag.
The most expensive Jeep in Australia is currently the Grand Cherokee L Summit Reserve, priced at $119,450 before road costs.
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Before the Grand Cherokee -
New Grand Cherokee
Jeep’s awareness that the higher price tag – coupled with the fact that there’s no diesel engine this time around – means that the Grand Cherokee is unlikely to reach the sales peak of its predecessor, with the highest in 2014 found more than 16,500 homes.
“When you look at the sales situation back then, it was a completely different scene. The Australian dollar is much stronger than the US dollar, that’s what we buy against, so right there left us completely confused,” the spokesperson said of the new model’s pricing.
“We’ve always had ambitions to get the same volume as before,” a spokesperson confirmed, but said “we just want to focus on delivering the right quantity, the right quality, doing the right thing with our dealers. us, provide the right service, and then we’ll see how the sales go.”
In addition to the new, more premium Grand Cherokee lineup, the Jeep lineup is slowly getting an overhaul in Australia.
frequent Cherokee is locally dead, while smaller Compass was updated in 2021. arranger has been processed for an overseas update, which is expected to arrive in Australia around the end of 2023.
