John Legend’s NFT platform just raised $7.5m, led by The Sandbox parent Animoca Brands
In February, we told you about an NFT platform called OurSong with ambitious plans to “reshape the industry” for artists and musicians.
OurSong is the company’s first mobile app called Our Happy Company, co-founded by the famous artist and musician John Legend – who recently sold his song catalog arrive BMG x KKR.
Today (April 29), Our Happiness Company has revealed that it has raised $7.5 million in a seed round led by Infinity Ventures Crypto and Animoca Brands, the parent company of the gaming platform. play The Sandbox (recently Cooperation with Warner Music Group to create a music-themed world in the metaverse).
Our Happiness Company says that the new funding will be used to grow and develop its OurSong NFT platform.
In addition to John Legend, Our Happy Company was founded by streaming and entertainment veterans, including Chris Lin, founder and CEO of the music streaming service based in California. Taiwan KKBOX and Twitch co-founder Kevin Lin.
The company says that its flagship product, OurSong, is “designed to give creators, including musicians and artists, a fairer way to create digital creations , monetize their work and build communities around them.”
In addition to Infinity Ventures Crypto and Animoca Brands, the seed round included participation from Cherubic Ventures, Circle Ventures, FBG Capital, Highstreet, HTC, Jump Trading and North Island Joint venture companies.
Infinity Ventures Crypto close a fund first $70 million in February, with the aim of “launching and accelerating the growth of global GameFi, DeFi and Web 3 innovations”.
Our Happiness Company says the new financing positions the company “for further global expansion and enhancements to OurSong,” including the rollout of new features for creators.
The company claim that many NFT platforms “require complex and expensive processes to create and own an NFT”, while its OurSong platform makes NFT ownership “as simple as a few clicks on a phone” .
“We are focused on democratizing the NFT for the masses. This funding round validates our approach and the success we have achieved in such a short time. ”
Chris Lin, Our Happiness Company
“We are focused on democratizing NFT for the masses,” said Chris Lin, co-founder and CEO of Our Happy Company. This funding round validates our approach and the success we have achieved in such a short time.
“Since OurSong launched earlier this year, we’ve seen a community rapidly grow on the platform as creators harness this technology to engage with their fans in new ways and unique. Together with our partners and investors, we will be able to drive this growth. “
“Over the past two decades, Chris has pioneered new ways to transform the entertainment business, from music streaming services to event ticketing platforms and micro labels.”
Akio Tanaka, Infinity Ventures Crypto
Akio Tanaka, Partner at Infinity Ventures Crypto, said: “Over the past two decades, Chris has pioneered new ways to transform the entertainment business, from music streaming services to platforms. event ticket sales and small music labels.
“He and his team have forever transformed the landscape of the entertainment business in North Asia. He has a proven track record and we believe he is in the perfect position to democratize the creation of NFTs. ”
“Our goal at Animoca Brands is to find and support companies that are building open supermarkets.”
Yat Siu, Animoca Brand
Yat Siu, co-founder and executive chairman of Animoca Brands, added: “Our goal at Animoca Brands is to find and support companies that are building open supermarkets.
“One of the fundamental requirements of the open metaverse is that it provides a fairer system for creators. That’s why we’re proud to support our Happiness Company and its mission to elevate artists, musicians and all creators to a greater level of personal success. . ”Worldwide music business