Julia Hummel named Vice President, Digital Strategy & Business Development, at Warner Music Canada

Julia Hummel has been appointed Vice President, Digital Strategy & Business Development, at Warner Music Canada.

Hummel will help its artists take advantage of opportunities in Web3 and will work to strengthen relationships with its existing digital partners.

Hummel joins from Amazon Music Canada, where she is the Artist & Partner Marketing Manager, leads the company’s strategy for digital, social, live-streaming and brand partnerships.

Hummel will be based in Toronto and report to Andy West, EVP and General Manager of Warner Music Canada, who has taken on the role. in january.

Hummel began his music career at Warner Music Canada in 2014, first joining as a Marketing Coordinator.

In 2018, she seized an opportunity at Warner Music UK was the Director of Digital Marketing, before returning to Warner Music Canada to become the Director, Marketing Strategy.

After moving to Amazon Music Canada in 2020.

While there, she helped build business in Canada and led cross-industry partnerships with Amazon verticals, including Alexa, Prime Video, and Amazon-owned Twitch.

In recent months, Warner has increased its focus on the world of Web3.

In AprilWarner Recorded Music has hired Linkin Park co-founder Mike Shinoda as a Community Innovation Advisor, who will work closely with Warner Music’s leadership and business development teams to help shape what they call their time. That point is “an artist-centric approach to Web3”.

In February, the boss of Warner Music Steve Cooper tell MBW that “the arrival of Web3 will further increase the importance of music labels and publishers.”

In the year 2021, Warner Music Group occurs in relation to NFT Global partnership with Genies, which at the time called itself “the largest avatar technology company in the world”.

In September 2019, WMG also participate in an 11 million dollar investment round in blockchain company Dapper Labs.

“I’m excited to re-imagine myself at Warner Music Canada.”

Julia Hummel

Julia Hummel, said: “I am delighted to re-enter myself at Warner Music Canada to lead the company’s digital business.

“It’s been an inspiring time in the industry, and I’m passionate about helping our artists take advantage of the countless opportunities that arise every day for them to tell their stories and connect with fans in new ways. new.”

“Julia is an outstanding, creative executive and is delighted to welcome her back to Warner Music Canada.”

Andy West

Andy West, added: “Julia is an outstanding, creative executive and is delighted to welcome her back to Warner Music Canada.

“She understands how campaigns work from the perspective of artists, brands and different types of digital services, and how we can all work together to deliver impactful moments. culture and shape lives”.

“We’re relaunching Warner Music Canada to make sure we’re ahead of the curve.”

Kristen BurkeWarner Music Canada

Kristen Burke, President of Warner Music Canada, said: “We are relaunching Warner Music Canada to ensure that we are at the forefront of our rapidly changing industry.

“One of the big changes we’re making is strengthening our digital team under Julia’s leadership. This is another major milestone in the development of the new Warner Music Canada. ”Worldwide music business