Kobalt founder Willard Ahdritz leads seven-figure investment round in artist marketing platform un:hurd

A number of music industry celebrities have invested in a funding round for the UK-born artist marketing platform, un: difficult.

The seven-figure round was led by Kobalt Founder and President of Music, Willard Ahdritz.

MBW understands that, in connection with its easy investment, Ahdritz has established itself two new independent legal entities – an investment advisory firm (Ahdritz & Co), in addition to the existing investment vehicle. own company (Ahdritz Holding LLC). More news is expected from both soon. (Last year, Ahdritz has been named as an investor in a separate $200 million fund set up to support tech startups in Africa.)

In a press release released this week, un:hurd praised Ahdritz’s achievements as the founder of Kobalt, noting:[He] forever changed the industry as it is today as he pioneered music as an asset and built the world’s largest independent publishing house and the first artist-only record label… Today, no Who can better understand the value of new music technology, putting artists first and leading with transparency.”

Joining Ahdritz in the un:hurd investment round is Hazel Savage – music tech entrepreneur last year sold her AI-powered Musiio platform to sound cloud in a $7 million cash deal (plus a substantial amount in equity).

Additional investors in un:hurd in this round include Best Nights VC (the VC arm of Jagermeister) and Johan Ahlstrom, among others.

Un:hurd says it has collaborated with more than 25,000 artists since the company launched in 2019, including artists that have enjoyed considerable success, such as Headie One, Jamz Supernova and SAINt JHN .

The company claims that its self-service marketing solution “helped generate more than 10 million streams for artists by 2022”.

Un:hurd’s website encourages artists to take ‘three simple steps to advance your career in the music industry’

Un:hurd’s first funding round will take place in 2021, when the fund will raise £250,000.

The app promises to help artists break through the buzz of releases that flood streaming services every day, by providing an algorithm-driven marketing solution that highlights technical opportunities. Important digital for artists looking to build their fan base.

Alex Brees, Founder and CEO of un:hurd said of the new round of investment: “I am delighted to be able to welcome a large number of qualified and experienced investors to un:hurd.

“Our product has made strong progress over the past 18 months with a lean team. We’ve learned a lot about what artists really want, and now we have the opportunity to build on our first product launch with some really cool new features.

“Our mission has always been to empower artists from around the world with a best-in-class, data-driven marketing platform, and now I see this mission enhanced with years of expertise. industry awareness thanks to this new fundraising.’

“As soon as I saw the product demo, I wanted to invest in un:hurd,” says Hazel Savage. It’s a nice and simple user interface that clearly solves a problem for artists. I’m familiar with Alex’s work so it’s a win-win.”

Along with the launch of their app in 2022, un:hurd won the ADE x Antler startup competition, featured on BBC‘S Dragon’s Cave and were also announced as finalists Musically si:x.Global Music Business


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