Business

Managers of Bad Bunny, The Killers join $3 million fundraising for ‘the LegalZoom for the music business’


New York-based Creative Intell, which describes itself as an artificial intelligence-powered trading platform for the music industry, has raised $3 million in its seed funding round.

The company has attracted investment from a number of well-known strategic investors including:

  • Austin RosenCEO and Founder of Electric Feel EntertainmentAmerican star co-manager Post Malone;
  • Brothers of The Killers and Imagine Dragons Mac and Robert Reynolds;
  • Bad Bunny management company/brand, Rimas Entertainment;
  • Milk & honey Managing Chairman Lucas Keller;
  • Investment company Ruttenberg Gordon Investments;
  • Lucy Guo, co-founder of venture capital firm Ending capital;
  • Dr. Richard James Burgess MBEpresident and chief executive officer of the Independent Music Association of America;
  • Barry Weissveteran music executive and chief executive officer of RECORDS (joint venture with Music by Sony);
  • Entertainment lawyer Dina LaPolt and Robert Celestin;
  • Executive producer Brett’s disease;
  • Kevin LiesCo-founder and CEO of 300 Entertainment;
  • Lyor Cohenglobal head of music at YouTubeare also among the new investors of Creative Intell.

Creative introduction co-founded in 2019 by David Fritz, a partner at the entertainment law firm Boyarski Fritz.

The startup, which Fritz co-founded with Steven Ship, completed its seed fundraising on Tuesday (July 26).

Talk to Billboards In November 2021, Fritz said Creative Intell was poised to become the “LegalZoom for the music business”.

“It will provide software tools that help lawyers with the help of artificial intelligence. At the time, Fritz said, it wouldn’t just be limited to the music business.

“All artists should have access to tools that help them understand the deals they are making.

Steven Ship, Co-Founder of Creative Intell

Creative Intell intends to use the proceeds of the sale to further develop patent-pending, AI-powered legal and educational tools for musicians and their teams. The company’s CI software platform is still private, but it’s already inviting users to sign up early access.

With Creative Intell, artists and stakeholders will be able to negotiate contracts on a “seamless, secure, real-time environment,” the startup said.

The platform also streamlines work for attorneys working with top practices, allowing them to free up time for higher-value client matters.

In addition, the platform also provides end-to-end legal solutions to millions of under-represented or under-resourced artists. Services include drafting, negotiation and signing, as well as data mining and reporting. Creative Intell seeks to help artists avoid typical industry pitfalls and provides educational resources on how they can protect their revenue, it added.

“For too long, artists have been left in the dark about how their deals are structured and operated. It doesn’t have to be this way. All artists should have access to tools that help them understand the deals they’re making,” said Creative Intell’s Ship co-founder.

Fritz claims that Creative Intell is the first in the industry to apply AI in solving problems faced by creators, regulators, and lawyers.

“Creative Intell empowers artists to avoid bad trades and, more importantly, take control of their future. Gone are the days of artists in the dark about their rights and choices.”

Mac Reynolds, Director of Murder

The Killers and Imagine Dragons curator Mac Reynolds says an artist can feel removed from basic legal terms, “which affects the rest of their lives.”

“Creative Intell empowers artists to avoid bad trades and, more importantly, take control of their future. Gone are the days of artists in the dark about their rights and choices,” Reynolds said.

LaPolt, another new investor in the startup whose firm LaPolt Law represents recording artists like Cardi B, Mick Fleetwood and deadmau5, said Creative Intell’s foundation will be a “changer of change.” game for the music industry”.Worldwide music business



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