Business

Maria Garrido named Chief Marketing Officer Officer at Deezer


France-based audio streaming platform Deezer appointed veteran marketing executive Maria Garrido as the company’s new Chief Marketing Officer (CMO).

Garrido will join Deezer executives in Paris, reporting directly to CEO Jeronimo Folgueira.

She will “lead the growth and growth of the global music streaming brand” later Recent IPO on Paris Euronext, Deezer said in a press release on Wednesday (November 9) announcing the appointment.

Garrido has held operational and strategic roles in Consumer Goods, Media, Media and Entertainment across North America, Latin America and Europe.

“This is an exciting time to be a part of this tech and entertainment gem, as it guides a roadmap towards transformative growth.”

Maria Garrido, Deezer

“I am honored to be joining Deezer. This is an exciting time to be part of this tech and entertainment gem, said Garrido, as it guides a roadmap towards transformative growth.

“I look forward to building on its innovative and bold spirit, leading the marketing function as it continues to shape the future of the brand and contribute to its rapid expansion.”

In addition to being a seasoned marketing executive, Deezer says Garrido is a good speaker and thought leader with contributions in global publications such as Bloomberg News, The Economist and Forbes.

She is also a recurring judge for popular festivals such as Cannes Lions and Eurobest, where she has chaired the Entertainment jury. Garrido is also a board member of the women’s advocacy groups Carmila and the International Women’s Forum.

“Maria is an experienced marketing executive with an impressive track record and I believe she will do wonders with our brand.”

Jeronimo Folgueira, Deezer

Commenting on the appointment, Folgueira said: “Maria is an experienced marketing executive, with an impressive track record and I believe she will do wonders with our brand, along with our talented marketing and communications team.”

“We have some exciting times ahead of us and I’m excited to welcome Maria to Deezer.”

At Deezer, Garrido will lead the marketing team and the ongoing development of the Deezer brand as the company seeks to accelerate growth and global expansion, Deezer said.

The news follows another C-level appointment earlier this year, as Deezer Gitte Bendzulla as its new CEO. Bendzulla joined Deezer in April from Spark Networks SE, a US-based dating company listed on the New York Stock Exchange.

Appointments come to Deezer’s purpose profitable in 2025 when it continues Hut subscribers and book loss in recent quarters.

Deezer’s share price on Euronext as of Tuesday (November 8) is down 33% from when it debuted on the exchange receiving a lukewarm response from investors.

The company, however, remains optimistic about strategy focus on a few key markets. It currently operates in France, Germany, UK, Brazil and USA.

Worldwide music business

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