I suspect that there is a motorcycle enthusiast alive who doesn’t want the Maserati brand to be a fit. Now, with the funding of Stellantis, I think this has become a reality.
In the past, the opposite has often happened, as Trident has launched a series of sexy and seductive sports cars, sedans and SUVs.
In other words, the heart is really on top.
But now it’s completely fair to assume that the 107-year-old brand is back and better than ever, and poised to be the Italian Porsche equivalent of that it really should be.
By the way, I am not suggesting that it will begin to fit the Stuttgart brand in the sales race, but rather that the trend of new, highly competitive models bodes well for a renaissance.
It first hit me this week when I took my newly inflated MC20 supercar to burn around the famous Phillip Island… as you always do.
Yes, you could say I drank Kool-Aid, but I do these kinds of events all the time and have learned to stay away from the hype. To some extent.
Jaw drop shape, butterfly door; and the absolutely safe, butterfly-touch acceleration powered by its proprietary ‘Nettuno’ V6 engine, all knocking home points. But so is the minimalist, modern interior design and its lack of slightly shocking quirks. Truly a complete package.
I’m not alone. Not only were various auto business journalists amazed to review their Maserati, but also a group of MC20 buyers came to participate for their first time. The average age? Much younger than you think, and more abundant than the market and supply allow.
Ok, you can say. Big contract. Any brand can make a supercar sexy and desirable. And the upcoming folding hardtop derivative is simply de rigeur.
But the point is, the MC20 is just a halo, a glorified marketing tool that will sprinkle magic dust on Maserati’s impending range renewal.
Next in running order is Grecale Compact crossover SUV, designed and developed in Modena to solve the problem Porsche Macan. Maserati Australia management says it has attracted higher-than-familiar buyer interest months since its launch in early 2023.
The two price-leading mild hybrids will be joined at launch by the flamethrower Trofeo, which uses a single engine version of the MC20.
Naturally, an all-electric Grecale is due in 2023, showing that the Trident brand no longer relies on the sex appeal of Ferrari-made V8s alone.
We also saw a prototype of the new 2023 Maserati GranTurismo Folgore coupe, which no longer packs the Thunder God V8 designed for Chapel Street races, but instead comes with an all-electric powertrain. electricity.
Say what you’ll do, but Maserati isn’t behind the times here, and its long-standing coupe and convertible staples are doing well and really coming into the current decade.
From a future perspective, all Maserati models will have an all-electric version by 2025: the MC20, an all-new Quattroporte sports sedan and an all-new Levante SUV will also have a battery version. .
All of that means that by 2025, Maserati will offer a halo supercar, a striking muscle car, two crossover SUVs and a flagship sedan, all in electric variants. . By 2030, Maserati will develop EV only.
All of this shows that Stellantis has supported Maserati to be the leader of the group it deserves to be, rather than a brand that relies on badge assets to solve the problem of abundance shortages.
It’s one thing to adorn the wall posters and enthusiast Insta pages, but all signs point to Maserati entering a new phase as a luxury challenger. seriously, with genuine crossover appeal.
All auto dealers should be grateful and happy for that, given its enviable history. And Porsche, despite its hugely loyal fan base, might just want to take note of this sea change.
Buone notizie!
THAN: Maserati will be completely electric by 2030, new GranTurismo revealed
THAN: 2023 Maserati GranTurismo Folgore close-up
THAN: 2023 Maserati Grecale debut, confirmed to Australia
THAN: Maserati Ghibli will not be replaced
THAN: 2023 Maserati MC20 convertible teased
THAN: Review Maserati MC20 2022: First time driving
