Music followers globally are spending extra time listening to tunes, about 18.4 hours per week on common, and have turned to their favorite artists for consolation throughout the COVID-19 pandemic, in accordance with a survey revealed on Thursday.
IFPI, the recorded music trade’s consultant physique, stated the determine, which equates to listening to 368 three-minute songs, is up from 18 hours in 2019, with listeners principally turning to subscription audio streaming, video streaming, the radio and quick kind video apps like TikTok.
The “Partaking with Music 2021” examine, described by IFPI as the most important of its type, relies on the views of 43,000 music followers in 21 international locations.
“The analysis finds that not solely are followers listening to extra music, however that also they are seizing alternatives to interact with new, dynamic, and immersive music experiences,” IFPI Chief Government Frances Moore stated within the report.
“Fuelled by document labels’ funding, the unimaginable abundance and development of music licensed to streaming companies is driving this engagement…As well as, music has supplied followers with consolation and therapeutic by way of these difficult occasions.
“Followers have resorted to streaming for the autonomy and selection, with music listening time by way of subscription audio streaming rising 51%, the examine discovered, whereas 68% of these surveyed stated they looked for particular songs greater than as soon as per week.
Brief-form movies, livestreaming and in-game experiences had been additionally standard: the examine discovered one in three folks saying they’d watched a music livestream within the final yr.
When it got here to genres, greater than 300 completely different sorts of music had been named as music folks listened to, with examples together with digital dance gqom, from South Africa, and axé, which originated in Brazil within the Nineteen Eighties.Round 87% stated music lifted their spirits throughout the
pandemic whereas 68% of 16- to 19-year olds stated new releases from their favorite singers soothed them throughout the pandemic.
Highlighting the issue of unlicensed music, nearly one in three folks surveyed – or 29% – stated they’d used unlawful or unlicensed strategies to take heed to or obtain tunes.
📣 For extra way of life information, comply with us on Instagram | Twitter | Facebook and don’t miss out on the newest updates!
