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Musk tells Twitter advertisers he wants to stop fake accounts | Business and Economy News


Elon Musk has told advertisers he aims to make Twitter a force for truth and prevent fake accounts, in a bid to encourage agencies to step back from the platform. social media.

The new owner said Wednesday that Twitter Blue subscriptions will become more prominent, which works do not encourage spammersWho wouldn’t want to pay for that service.

Days after Twitter upset users and advertisers by cutting its staff in half, more than 100,000 listeners tuned in to hear Musk talk about the platform’s Spaces feature. Join Yoel Roth, Twitter’s head of safety and integrity, who reassured Twitter users that they will uphold their policies on harmful content.

Musk, the world’s richest man, talks calmly about his vision for Twitter, touting the $8 fee for paid subscriptions as a bot remedy and pondering the possibility. someday offer money market accounts.

Major advertisers like General Motors and General Mills have pulled their ads from Twitter due to concerns Musk could relax the rules for censoring content on the service.

A coalition of civil rights groups has also increased pressure on Twitter’s advertisers, asking them to halt advertising globally after Musk laid off about half of its staff. Musk blamed the alliance for a “severe drop in revenue.”

Directly addressing brands that have paused their ads, Musk said: “I understand if people want to give it a minute.” But he added that “the best way to see how things are evolving is to simply use Twitter”.

Musk also responded to a question about his own tweets that upset some advertisers, including a tweet, now deleted, related to a conspiracy theory about the Chairman’s attack on her husband’s husband. US House of Representatives Nancy Pelosi, as well as a tweet that urge voters to choose Republican candidates in the US midterm elections.

“Twitter has to be as neutral a platform as possible. That doesn’t mean I’m completely neutral,” he said.

Musk was quick to make changes in the Twitter app, creating some confusion. He said in a tweet Wednesday that he had “killed” a new “official” label for the Twitter account on the same day it started rolling out.

“Please note that Twitter is going to do a lot of silly things in the coming months,” he tweeted. “We’ll keep what works and change what doesn’t.”

Flip-flop on ‘official’ label

The earlier introduction of the “official” label seemed arbitrary, with some politicians, news outlets and celebrities receiving the label and others not. In some cases, whether a user can see an account’s “official” label seems to depend on the country they’re in.

Musk omitted the official label just a day after a product executive announced it, leading to confusion over the difference between the label and Twitter’s current blue checkmark denoting accounts that have been approved. Verification.

The site’s system of using what’s known as a “blue check” that confirms the authenticity of an account will soon disappear for those who don’t pay the monthly fee. Checkmarks will be available at an unannounced date for anyone willing to pay $7.99 a month subscriptionwill also include some extras like fewer ads and the ability to have tweets that give them more visibility than those coming from people who don’t subscribe.

The platform’s current verification system has been in place since 2009 and was created to ensure high profile accounts and public accounts are exactly as they say.

Experts have expressed concern that providing the checkmark to anyone for a fee could lead to impersonation and the spread of misinformation and fraud.

In a call with advertisers, Musk promised faster growth of the Twitter service, opening up the possibility of allowing peer-to-peer payments, and said Twitter would allow free speech without making comments. hostile.

“There’s a big difference between free speech and free access,” Musk said, meaning that Twitter is not intended to increase visibility of hateful content.

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