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Porsche demand unaffected by worsening economy

The company said Australian demand for Porsche cars remained strong despite deteriorating economic conditions and rising interest rates.

Furthermore, while the iconic German sports car maker is still facing supply issues, it is starting to see early signs of improvement, which should reduce lead times. prolonged wait.

Talking to CarExpert At the launch of the new 911 and Taycan GTS this week, Chris Jordan, Porsche Australia’s head of public affairs, confirmed the brand’s strong position in the market.

“We still see strong demand for economic challenges,” Jordan said.

“I think one factor that we always look at is probably not the economy, it’s how long people are willing to wait, and while the whole market is constrained in terms of supply and there are constrains. waiting on a large scale, I think a lot of people are prepared to wait a long time…

“But in terms of demand and arrivals, we still see weekly new orders and very strong demand, but it’s a case of how long people are willing to wait.”

As for the ongoing challenges of supply and demand, Porsche Australia is showing small signs of improvement as Germany is better able to overcome specific parts shortages caused by both semiconductor issues and the war in Europe. Eastern Europe.

“As it has been for a while, demand is really strong and supply is a picture that changes weekly, which is why it is quite difficult to give people a waiting time and an accurate picture, because the The correct answer this week may change the next,” said Mr. Jordan.

“The reason it has changed so much is not only the dynamics of the world at the moment but also the countermeasures Germany is taking on manufacturing.

“If you think about shopping, if there’s an item they’re missing, a couple of weeks later they can take a countermeasure and they can get it back so the supply improves, that’s why instead for waiting. time for every model, we encourage everyone to speak to their Porsche centre. “

Another reason the supply of Porsche cars is improving is because the Volkswagen Group is determined to supply parts for more profitable cars from leading brands such as Lamborghini, Bentley and Porsche.

From January to the end of May 2022, Porsche Australia sold 2533 vehicles, up from 2277 in the same period in 2021 – an increase of 11.2%.

In that same time frame, Volkswagen fell 38%, Audi 36.7%, BMW 13.3% and Mercedes-Benz 17.8%.

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