Slim Jim, a US-based fast food brand, is working on launching the metaverse market in the near future. The meat snack maker has applied for a license under the names ‘Slim Jim’, ‘Meataverse’ and ‘Long Boi Gang’. The company, introduced in 1928, is now looking to provide ‘services with virtual goods, food products, and non-fungible tokens (NFTs)’ to the metaverse. People will be allowed to buy, sell, exchange and collect Slim Jim’s food products in the virtual universe.
Slim Jim products are manufactured by Conagra Brands, which has filed a trademark application regarding the metaverse.
American trademark attorney Josh Gerben tweeted screenshots of these filings that were originally initiated on March 1.
“Downloadable virtual goods, namely, digital collections that use blockchainbased on software engineering and smart contracts,” the profile from Conagra Brands reads, explaining its service concept.
The company aims to create an “online community for digital assets, NFT, reverseand the online world”.
Conagra is creating MEATAVERSE.
The company has filed a new trademark application for:
1. MEAT
2. SLIM JIM
3. LONG BOI GANGThe filings indicate that Conagra will launch a virtual world called “MEAT” and sell “virtual food products”.#Metaverse$ CAG pic.twitter.com/kMSy2kv0DJ
– Josh Gerben (@JoshGerben) March 7, 2022
However, this is not the first time that the Slim Jim brand has aligned itself with the crypto space.
Last April, Twitter posted account Dogecoin mees in Adweek’s March Madness-themed branding contest.
At the end of October, Slim Jim reintroduced himself on Twitter under the new name ‘Meata’. Facebook’s rebranded to Meta.
In recent days, several food brands have filed trademark applications related to the metaverse.
Last month, McDonald’s filed a trademark application while planning to launch “a virtual restaurant with physical and virtual goods” that will also deliver food items at home.
Bakery and cafe chain Panera Bread has filed a similar trademark to join the metaverse.
The average time it takes for the US Patent and Trademark Office to review a trademark application is about nine and a half months, a report of CoinTelegraph said.
