Business

Songtradr launches new ‘Smart Sync’ digital rights management tool


Los Angeles-based B2B music licensing company Songtradr launched a new technology solution called Smart Sync, which it calls “advanced technology for tracking, controlling and monetizing music catalogs”.

This digital rights management technology allows production labels, publishers and libraries to manage their music for global synchronization across platforms, including YouTube, Facebook, Instagramand TikTok.

A key feature of Smart Sync is watermarking technology which Songtradr claims “addresses the inherent licensing challenges faced by video games and digital platforms”. Songtradr further stated that Smart Sync will expand revenue potential for music rights holders “enabling licensing at an unprecedented scale”.

Songtradr says the product also provides catalogs with direct access to global brand synchronization opportunities through Songtradr Group businesses, such as Big Sync Music and MassiveMusic.

Commenting on the launch of Smart Sync, Songtradr CEO Paul Wiltshire said that, “before Smart Sync, there was no automated solution to properly manage requests/releases using our music. rights holders, who may be required to license both games and games. users on YouTube”.

“Songtradr is a bridge that connects rights holders with any music user in the world by using technology to simplify and automate complex and high volume licensing transactions, that is why we developed Smart Sync.”

Paul Wiltshire, Songtradr

Wiltshire added: “Music users want more ability to interact with the platform, and rights holders don’t have the time to manually manage these requests at scale.

“Songtradr is a bridge that connects rights holders with any music user in the world by using technology to simplify and automate complex and high volume licensing transactions, that is why we developed Smart Sync.”

Among the features included in Songtradr’s Smart Sync technology are the ability to monitor digital music usage and the ability to manage claims and releases on platforms like YouTube, as well as manage handle rights issues, such as missing information or ownership conflicts.

It also allows copyright holders to view performance insights, including audience demographics, territories, and best performing tracks, as well as music licensing for Songtradr’s customer base of users. create content, businesses, games, apps, platforms and brands.


Songtradr .’s New Technology Launch fallowing the company to acquire the AI ​​metadata and music search company in June, Musicube.

In addition to Musicube, Songtradr’s portfolio of music companies includes Massive Music (buying in June 2021), Big Sync Music (buying in February 2019) and Song Zu (buying in March 2021).

Other companies acquired by Songtradr include soundtrack, TV and game data platforms Tunefindand Pretzelsprovide anti-DMCA music for Twitch and YouTube live broadcaster.

In September 2020, Songtradr invested 1 million dollars in music credit resource Jaxsta, exclusive partner of squid

Paul Wiltshire, CEO, Songtradr, said: “As the digital environment continues to evolve rapidly, the licensing and use of music copyright is becoming more and more complex.

“The complexities of new digital environments such as gaming, Web 3.0 applications, and social media often require integrated music solutions. For example, content (containing music) can move rapidly from a game environment to a platform like YouTube through the creation of user-generated content.

“Prior to Smart Sync, there was no automated solution to properly manage music claims/releases by rights holders, who may be required to license both games and music. players and users of that game on YouTube.”

Wiltshire added: “Music users want more ability to interact with the platform, and rights holders don’t have the time to manually manage these requests at scale. Songtradr is a bridge that connects rights holders with any music user in the world by using technology to simplify and automate complex and large volume licensing transactions, which is why. why we developed Smart Sync.

“This new streamlined solution enables music rights holders to efficiently manage their assets, access key performance metrics, maximize existing digital revenue, and source new income through Songtradr product suite. Simply put, Smart Sync offers rights holders the best digital rights management solution and extensive sync licensing in additional markets. Through technology, creativity and transparency, we are changing the music industry for good, providing technology-enabled solutions that are solving long-standing problems. “Worldwide music business

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