Sony Music Entertainment may be looking to enter the non-fungible token (NFT) field. The company, founded in 1929, was looking to bring artists as well as music to the NFT industry. The US music giant has filed a trademark application for permission to include ‘sound and video recordings featuring live musical performances authenticated by the NFT.’ With the likes of a number of music celebrities such as Snoop Dogg, Justin Bieber and Madonna, among others – the NFT industry seems to be gaining popularity on a global level.
Sony has filed a trademark application for the Columbia Records logo, intending to use it around Media supported by NFT.
While Sony has yet to reveal its NFT-related plans, trademark attorney Mike Kondoudis has shared a screenshot of the company’s filing on Facebook. Twitter.
The application also searches for relevant approvals to include marketing, promotional, distribution, marketing, advertising and online entertainment services.
This filing from Sony adds to the large list of patents already filed from companies looking to explore the NFT arena this year.
This year, so far, the number of NFT applications has surpassed the number of crypto applications, Web3and reverse arena.
To date, more than 5,800 NFT-related applications and patents have been submitted to the United States Patent and Trademark Office (USPTO). In 2021, this number is 2,087.
Sony Music has been making inroads into the virtual property field.
In early March, the music company teamed up with Snowcrash, Solana-based NFT brand, and music giant Universal Music to release Bob Dylan and Miles Davis’ NFT collection in 2022.
