Spotify acquired an Ireland-based tech startup that specializes in censorship of harmful content.
The engaging platform says that Kinzen’s technology and “deep expertise” will “help us deliver a safer, more enjoyable experience on our platform around the world in a more efficient way”.
The acquisition comes three months after Spotify launched Its ‘Safety Advisory Board’, which it said at the time was “the first safety-focused board of its kind at any major audio company”.
SPOT says the council’s “mission” is to help it “develop its policies and products in a safe way while ensuring that we respect the expression of creators”.
Spotify says that its current partnership with Kinzen, which begins in 2020, is “critical to enhancing our approach to platform safety”.
It adds that the technology developed by Kinzen is “particularly well-suited to podcasting and audio formats, making its value to Spotify clear and unprecedented”.
The event marks the expansion of Spotify’s efforts to address misinformation in its podcast.
Spotify said in a press release that “given the complexity of analyzing audio content in hundreds of languages and dialects, and the challenges of effectively assessing the nuance and intent of content, there”, the Kinzen acquisition will help them “identify emerging threats on the platform”.
“The expansion of our team, combined with the launch of the Safety Advisory Council, demonstrates the proactive approach we are taking in this important space.”
Sarah Hoyle, Spotify
“We have long had a productive and collaborative relationship with Kinzen and its exceptional team. Now, working together as one, we will be able to further improve our ability to detect and address harmful content, and importantly, in a way that better considers the local context,” said Dustee Jenkins, Spotify’s Head of Global Public said.
“This investment expands Spotify’s approach to platform safety and underscores how serious we are about our commitment to creating safe and enjoyable experiences for creators and users.”
“The combination of tools and expert insights is a unique strength of Kinzen that we consider essential to identifying abusive trends are emerging in the market and censor potentially dangerous content on a large scale.
“The expansion of our team, combined with the launch of the Safety Advisory Council, demonstrates the proactive approach we are taking in this important space.”Worldwide music business