The chairman of the US Senate Commerce Committee on Wednesday asked a regulator to investigate whether Facebook’s Meta Platforms misled advertising customers and the public about the visibility of their ads. .
In a letter to Federal Trade Commission (FTC) Chair Lina Khan seen by Reuters, Senator Maria Cantwell said “evidence suggests that Facebook may have misled advertising customers about the metrics advertising and brand safety” and “may have engaged in deceptive practices.”
Meta and the FTC were not immediately available for comment.
Cantwell added that “public information shows that Facebook is capable of misrepresenting brand safety and advertising metrics that can be unfair and deceptive.”
“A thorough investigation by the Commission and other enforcement agencies is paramount, not only because Facebook and its executives may have violated federal law, but because Facebook and its executives may have violated federal law,” she said. because members of the public and businesses are entitled to know the facts regarding Facebook’s conduct.”
Cantwell cites a 2020 Senate report that Facebook controls about 74% of the social media market.
In October, Senator Richard Blumenthal said both the Securities and Exchange Commission and the FTC should investigate a Facebook accuser’s claims that the company knew its apps were harming mental health. of some young users.
The FTC filed an antitrust lawsuit against Facebook and asked the court to order the company to sell two major subsidiaries.
The FTC’s case against Facebook represents one of the biggest challenges the government has faced a tech company in decades and is being watched closely as Washington aims to tackle its market power. Big Tech’s vast campus.
The FTC originally sued Facebook during the Trump administration, and its lawsuit was dismissed by the courts. It filed an amended complaint in August that Facebook asked to be removed.
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