The skeptics scoffed, but trend forecast, The delicate process by which experts go to great lengths to determine what we will all wear and do this time next year, may be one of our most stimulating cultural exercises. People wanted answers, and the answers came.
The year 2022 is odd. Not as destructively exhilarating as 2021 and not nearly as lost and sad as 2020, but this year has a strangely conservative, transitional form to it, as if laying a solid foundation. firm but not firm enough for us to stand firm for the next twelve months.
To determine what the biggest trends of 2023 will look like, we must take into account our recent past and the defining trends of 2022 are somewhat scattered.
Feminine, goofy, Valentino Barbie-pink there was a moment this summer, but that kind of non-serious color statement doesn’t look like it has any real potential to become a wardrobe staple, no matter what. Pantone Viva Magenta missionaries said.
The most influential runway style of the year is pretty underrated: think slicing, frills, Miu Miu short skirt suit or Kate Moss, comfortable and wearing baggy jeans and a flannel shirt, flowing down Bottega Venetta’s catwalk. by Bella Hadid spray skirt at Coperni was a viral moment, but very few people would run out and try to imitate her. Most likely her street style will enter the vocabulary. Those, that Ugg shoes and short shorts? I mean, come above.
In 2022 we vacuumed the Dirty Shirleys by boat (or us?) and calling them awesome when they’re at their best is downright mediocre. We go to concerts, we go to parties, we stay at home. We transmuted the whip of Covid, regrouped and regrouped. Now, it’s time to put a shot in the arm.
When the world’s most famous luxury designers’ Spring 2023 ready-to-wear collections launched in Paris in October, several themes emerged: asymmetrical hems, Y2K sheer fabrics and quality. evokes a new style. Little Mermaid the trailer, which appeared during fashion week, was clearly noticed in fashion magazine.
This week, Forbes announced 2023 will be the year of “normal, but make it stylish,” a shameful generic thing. Today, fashion magazine also note that one of the most trending hair colors next year will be “personalized platinum”.
Sarah Tam, Commercial Director at Rent the Runway, told The Daily Beast that lemon green items, the continuation of the knitting phenomenon that began in 2022, sheer dresses and wide leg pants ( everything) will become commonplace in 2023.
Kate Bellman, Senior Managing Editor at Nordstrom, echoed The Daily Beast that party dresses have sculpted, ruched and potentially more revealing tops in colors like “neon green, purple and pink” will be great for those looking to head for 80s luxury next year.
“In 2023, we will also see a revival of the perfect classics, which provides an opportunity to build the ultimate dream wardrobe,” says Bellman. “Must-haves include innovative long coats, edgy blazers, poplin shirts and tailored wide leg pants.”
“If I had to comment on the direction we were going, I would say ‘Safety and (No) Sorry,’” Leslie J. Ghize, EVP of fashion merchandising and consulting firm Donager TOBE, told The Daily Beast. “People are either withdrawing from the things they know and love, but reacting to newer forms and formats, or they are moving forward forcefully and giving up, unrepentantly, down and filthy.”
Retreating to the known and loved aptly sums up a phenomenon described by Ariel Rothbard, Director of Brand and Communications at TaskRabbit, in The Daily Beast. Rothbard said that in surveying 2,200 freelance app users in the US and UK, TaskRabbit found that nearly 40% said they turn to TikTok for design and family inspiration.
Specifically, Rothbard said, people are looking for ways to emulate the sleek home gyms, meditation rooms, and eco-friendly modifications they’ve seen popularized on the super-addictive app, where there are loads of young content creators who are racking up their following by creating manicured bedroom dance moves.
Nothing is known and loved more than their home, and in 2023, people will continue to look to TikTok for tips on how to optimize their homes to be known and loved by more people. possible. Just as important as our wardrobes, our bed sheets have also become essential to convey the identifying aspect of a person. “Another really interesting spike that we saw, which I think is interesting, was a 129% increase in ceiling requirements,” added Rothbard.
Some trend forecasters deliberately keep their trades mysterious: revealing insights into the process can give the impression that anyone can do the job. But a lot happens behind the scenes. “Trend is an overused word,” Ghize said. “We have a homegrown system to observe consumers, culture and creativity across industries, through a network of research activities, to find patterns. We then apply those templates to our guide to brands and businesses to reflect the speed at which these concepts will be transformed, accepted, and discarded by their audiences. ”
“As simple as I can tell, there are lines woven by sociocultural conditions and then there are inflection points where micro-moments occur and can be leveraged — almost like a string of Christmas lights, appropriate for the season,” Ghize said in a sentence that didn’t sound simple.
“Compared to Europe where dance music dominates, there’s still a lot of room in the United States for it to continue to grow, and we’re seeing that across the country.“
— Dhruv Choprah
If you could actually leave the house next year while creating TikTok, what would you do? Dhruv Choprah, President of popular nightclub and live music venue Brooklyn Elsewhere, told The Daily Beast that the club is toying with a membership program, similar to museum memberships, aimed at collecting revenue. attract patrons to the door more often through reduced ticket prices.
People want to go out and sweat by the DJ booth more often when the world is open and they don’t want to pay exorbitant fees for a night out. “In 2023, I think we will see more and more shift towards dance music,” Choprah told The Daily Beast. “Compared to Europe where dance music is dominating, in the US there is still a lot of room for it to continue to grow and we are seeing that across the country. More and more venues will be built to be able to perform different genres of music.”
You can show up on acid house night at your club Beautiful in pink sweets on Thursday and change into your designer pants for a comfortable acoustic set on Friday. Everyone wins.
In 2023, Donager TOBE predicts that we’ll see super-feminine, over-the-top style (which pairs perfectly with ’80s evening gowns), the rise of Classic Americana (think of it). Elvis) and a more general trend: Evil Behavior. “Look for related accessories to replace hand sanitizer dispensers and clips,” reads an excerpt from their latest trend review. “You’ll find much more to please smokers: sexy boxes and cigar cases are new arrivals.”
Webpage hair styler made similar predictions for men’s fashion this week. In 2023, the brothers will embrace Western wear, don knit sweaters for a newly upgraded J Crew aesthetic and wear bizzaro-like hybrid sneakers seen on a recent Loewe runway. Listen: at least they’re not Yeezys.
