According to William Blair, Wayfair is well-positioned to weather any housing market impact. Analyst Phillip Blee continues to cover Wayfair with a better rating than the furniture company’s second-quarter earnings this week, saying the retailer will outperform its competitors. “Given the increasingly uncertain macro environment and the deepening housing market downturn, we believe there is a risk to our sales and earnings expectations in the second half of 2022. However, we remain encouraged by recent demand trends and believe Wayfair is better positioned in this environment than its peers,” Blee wrote in a note Monday. “As a result, we are maintaining our current estimates until we have incremental data points from the Q2 print. We estimate sales will decline in the single-digit range. low for the whole of 2022, which assumes the company returns to positive levels, he added. notes, the average Wayfair customer is a 45-year-old woman with a household income of $85,000.Meanwhile, demand for Wayfair’s luxury brand Perigold remains strong. The company is dealing with inflation, supply chain issues and challenging comparisons after furniture sales spiked early in the pandemic. iterations, improvements in the supply chain, and lower ad spend “all support the model’s long-term earnings potential.” Blee writes: “While the environment While consumers remain uncertain, we continue to believe that Wayfair maintains a fundamentally strong model and is well positioned to continue capturing market share and leveraging its existing operations with additional investment. minimal addition to the necessary infrastructure”. — Michael Bloom of CNBC contributed to this report.