Business

Workers want to continue dating on the clock, even when they return to the office


Old habits are hard to die for, especially when dating during work hours.

Just look at Tinder’s recent refresh of the “Desktop Mode” feature, which allows users to hide swipes on their work desktop whenever their boss walks by. Clicking on the “Desktop Mode” briefcase icon switches the screen to a dummy graph titled “Meeting Notes,” full of tasks like buying drinks and ordering nachos. (These jobs may be happier hours than jobs, but that’s something.)

Tinder’s “Table Mode” feature.

Courtesy of Tinder

The feature has been around since 2017, was clicked about 1 million times per month before the pandemic before dropping to 850,000 clicks per month in 2021, a Tinder spokesperson said. Luck. They said the company updated the feature for workers returning to the office in anticipation of its popularity rising again. Like many Managing director begin repel employees On their desks, Tinder is helping workers maintain a flexible perk they discovered while working from home: dating during business hours.

A 2021 Tinder survey is provided for Luck found that use of dating apps during the workday has increased 11% since pre-pandemic times when employees worked from home. Nearly half (47%) of respondents said they’d rather swipe between nine and five than on their own time — even during meetings, which almost a third of users do. admitted to have done; but most are more engaged, swiping their cards during their lunch break.

And, according to a separate in-app survey from the same year, about 35% of Tinder users admit to using the app as a way to procrastinate at work.

Multi-tasking between spreadsheets and dating app profiles is all that’s new Flexible in the age of remote work, the magic buzzwords for recruiting and retaining employees today—almost all Knowledge workers want schedule flexibility and most want location flexibility. Working from home ultimately gave employees longer time to do their jobs while juggling fewer kosher activities during corporate business hours, like nap, buyand swipe.

Everyone has been switch to more dating apps generally since the pandemic hit. When the first lockup started in March 2020, Tinder saw a record number of hits in a single day: 3 billion.

It’s not just the apps — in general, workers have become more frantic during working hours. One year 2021 survey found that during the workday, 42% of workers dated at least once and about 41% had sex at least once.

They will have to say goodbye to coffee dates and afternoon fun like combined work increasingly popular. But Tinder’s relaunched feature is a sign that it’s not ready to completely give up on dating on the watch, calling for workers to keep scrolling right through grainy photos of men. holding fish.

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