Your packages and products showcase your business values. In the era of social media, you need to constantly look for the wow factor. To get an edge over others, you need to invest in custom packaging.
Custom packaging makes your product compelling. It gives you another chance to build a good perception. You can weave your brand story into it. Here are nine reasons why you should invest in custom packaging!
1. Creates Brand Identity
Custom packaging is an excellent branding strategy. The design increases your brand recognition. It helps you stand out from others. However, stamping your logo on a box isn’t sufficient.
You need to think about the overall design. How does the final product look? Consider what material to pick and what colors to choose. Go the extra mile and invest in custom packing tape. You’re bound to impress your customers.
Consult a professional to hash out the brand design. The experts can help you come up with a theme. Pick a color palette that best represents your brand. Place your logo, tagline, and brand name accordingly.
2. Improves Functionality
Custom packaging serves more than just aesthetic purposes. It helps with protection, security, and functionality too. Invest in quality materials.
For example, if you sell candles, encase the glass bottle with some bubble wrap. Not only does it keep your candle safe, but it also brings out the inner child in you!
Also, you can’t be too careful while transporting products. Shipping companies deserve due diligence, but some staff might mishandle the products. Take extra precautions to keep your packages safe.
3. Increases Repeat Purchases
Believe it or not, custom packaging increases repeat purchases. If people connect with your packaging, they’ll likely buy the same product again. Of course, your customers must connect with your products too. That means you need to make sure they love what you’re selling!
The packaging does a lot for a company. If done correctly, it boosts your sales. Custom packaging enhances the company’s image. On the other hand, poor quality packaging will lead to a dramatic drop in sales.
If you’re noticing a slump, change the box or bag you’re keeping the product in. It’ll garner a different response from the audience.
4. Captures Attention
Clients always want a premium experience. So, why don’t you surprise them by giving them a premium custom packaging and unboxing experience?
An eye-catchy design will transform your branding strategy. They’ll want to engage with you.
Good packaging doesn’t mean throwing in random colors on paper. You need to be practical. See if you can make the packages ergonomic. Create a positive experience for your buyers. Make them loyal to your brand by fostering positivity.
Also, your package doesn’t need to be expensive. It can look good with a few simple yet stylistic changes. Simplicity provides a high-end feel. If the packaging quality is high, customers will feel like they received a good quality product too.
5. Initiates Trust
You might think the packaging isn’t critical for your business, but it is. Never underestimate the little things that build your customers’ trust. A customized package aligns with the overall branding. The customer immediately associates the product with your business. So, invest in quality packaging to foster trust with your clients.
6. Establishes Brand Awareness
If someone buys from your store and leaves with your packaging, everyone else will notice. Packaging is an indirect advertising investment. These boxes or bags will cross several places before reaching their destination.
Anyone crossing it will be curious about what it is. Of course, the amount of exposure it gets depends on the route it travels. Customized packaging will help you go a long way. Can you imagine a plain brown bag doing the same?
7. Leverages Word of Mouth
Customized packaging can share a story. Good packaging will help you leverage the power of word-of-mouth marketing. And thanks to the prominent digital marketplace of Instagram, Facebook, and other social media platforms, your ideas are just one click away from being shared with millions.
If you can impress your users with your package, you’ll blow up. Not only amongst your customers’ peers but also on social media. People tend to buy more products online now. So, don’t miss out!
Customers tend to share photos of packaging they like. Make sure your designs encourage this activity and help you earn social media points. You’re getting engagement without any additional effort.
8. Benefits the Environment
What values does your brand stand for? If you offer eco-friendly services, then highlight them in your packaging.
Moreover, custom packaging is an excellent way to utilize recyclable materials. Offering socially conscious packaging will help you stand out.
There are so many options too! You can offer reusable tote bags with your logo etched on them. These will help you gain social recognition. Be proud of your products and allow your customers to be proud of them too.
9. Adds a Personal Touch
Packaging goes beyond boxes. Every material enhances the experience. Customers like the added touch. Something as simple as a thank you card will go a long way. Even a brand sticker can brighten the package.
These tiny details help e-commerce businesses shine. Online businesses don’t get to connect with their customers face-to-face. These buyers look for an enhanced experience while receiving the parcel. If you manage to do this right, your work becomes great social media fodder.
The key is to ensure your packaging reflects your brand. Whatever it is, it should be uniform across all your platforms. If you spend time developing your website, place equal effort into your packages. It doesn’t matter if you run an online business or an in-store one, your business model should include customized packages. It’s a win for everyone involved.
Final Thoughts
Branding is crucial for your business growth. Treat your product packaging as an essential activity in terms of branding and marketing. Make sure you give it all your effort. Your customer base is worth the extra cost.
Your B2B venture will have a good reputation and establish trust amongst its customers. Reliable services and good packaging, what’s not to love?
So, invest in intelligent packaging decisions and don’t opt for generic boxes. They’re just not worth it in today’s marketplace.
