XONE, a music technology startup that is part of Abbey Road Red’s six-month on-demand incubation program, has partnered with British band easy life to launch an immersive metaverse experience for band fans.
This partnership sees the debut of the “dream home”, which brings the artwork for the band’s latest album in 3D, allowing fans to interact with the band in a world virtual based mobile device.
XONE co-founders James Shannon and Alica Molito, who previously founded mixed reality company Auras Studios, have launched XONE’s mobile XR platform in beta in 2021.
The platform gained traction in the Web3 space before branching out into the music industry. The company now merges social features, mobile-first AR technology, and blockchain mechanics to give iOS and Android users the ability to design and build a 3D virtual space called ‘XONE’ ‘.
The partnership with life comes easily after XONE about 10 months join Abbey Road Red, the music technology incubator of Abbey Road Studios in London, owned by Popular music group.
label of easy life, island profile (UK), also owned by Universal Music.
The purpose of the dream house is also to prepare XONE for the public debut and introduction to the artists. This experience is based on the cover art from easy life’s latest album, Maybe In Another Life.
This launch comes after the XONE mobile app went public, which ended in beta in April. The virtual world will allow fans to enter the “dream world” as their virtual avatar. They will be able to explore and discover branded collectibles with ease, play mini games and listen to music.
Fans can also use XONE’s drag and drop builder to build easily life-inspired rooms inside their homes and vie for the best fan room.
“This trigger completes the journey we started with the first AR trigger 5 years ago, creating augmented reality filters for Glass Animals and other brilliant artists. We wanted to evolve that experience and give music a mobile-first metaverse experience that is rich, rewarding, and easy to use for both artists and fans, and opens up new experiences. new experiences and possibilities,” said James Shannon and Alica Molito, co-founders of XONE.
“As XONE grows, we will make these types of experiences available to all artists and creators. We see this as a new type of content that can dramatically strengthen fans’ connection with the artist and with each other.”
James Shannon and Alica Molito, XONE
“As XONE grows, we will make these types of experiences available to all artists and creators. We see this as a new type of content that can dramatically strengthen fans’ connection with the artist and with each other.”
Easy life’s Murray Matravers added: “We’re thrilled that fans can get inside Maybe in another life house and explore it. Our album cover is based on a real life model created by Will Child, so letting XONE build it digitally and create rooms & experiences inspired by the songs on the album was great for us. us, there are so many hidden gems in there, enjoy!”
“Our album cover is based on a real-life model created by Will Child, so letting XONE build it digitally and create a room & experience inspired by the songs on the album was great for us. us, there are many hidden gems in there, enjoy! “
Murray Matravers, Life is EASY
This isn’t the first time life has easily ventured into the metaverse. The band, in 2021, collaborates with Epic gamemaker of the famous battle royale game Fortnite, to title an “interactive music experience” at a virtual entertainment venue of London music venue The O2 Arena, in Fortnite Creative.
Lewis Lister, Senior Audience Manager at Island Records, said: “We are delighted to be partnering with XONE to bring this innovative digital experience to fans of the easy life and beyond. again.
“Will Child’s model home is the basis for a lot of the creations on our album, so it’s great to be able to turn it into a playable 3D experience. It’s also a great way to bring fans back into the world of Maybe in another life with themed rooms that revolve around tracks from the album to shed light on some of the band’s most recent catalogs.
Karim Fanous, Abbey Road Red’s Director of Innovation, said: “It’s been inspiring to watch our XONE-ies live and put their journey of highly creative and nomadic digital lives to life. Activate the first artist with this easy life.”
He added: “The way life is easy and Island has helped make it happen is testament to the value they see in the XONE platform as a rich, authentic and differentiated interactive experience for people. their fans. It’s been a pleasure and an honor to play the role of Red and help secure this opportunity in the incubation process with our board members and teammates at Universal Music.”
Abbey Road Red also served as the incubator for the music startup of Tom Gruber, the co-founder of Siri, LifeScore.
Global Music Business
