Shop-in-Shop will provide products in categories such as cribs, baby high chairs, strollers, car seats and baby essentials from leading international brands.
Mumbai: EverythingBabya premium platform for mother and baby products, announces the opening of the first shop-in-shop inside Indian mother care stores at Palladium Mall in Mumbai, the brand said in a release on Friday.
“From online to offline, we’ve made browsing through many of our iconic Global Brands easier so parents can shop the way they want. We believe it’s important for brands to provide customers with a convenient and personalized shopping experience that’s key to brand loyalty and customer satisfaction. . We are also planning to expand our presence at Mothercare locations across other cities in an effort to reach closer to our consumers.” Tejal Bajla, co-founder, AllThingsBaby said.
The in-store store will display products in categories such as cribs, highchairs, strollers, car seats and baby essentials from some of the top international brands such as Stokke , Beaba, Babyzen and Ergobaby.
This in-store launch is a step towards expanding the brand’s omnichannel presence, the release added.
Founded in 2019, All Things Baby is the brainchild of Tejal Bajla and Akshay Jalan. It is a curated platform for mom and baby products, providing Indian parents with some of the best products from top Indian and world brands.
