Armin van Buuren’s Armada forms new parent company, acquires Amsterdam’s Cloud 9 Music, and targets $500m in new investments via its BEAT Music Fund
headquartered in Amsterdam Armada Music – the label co-founded by Armin van Buuren behind dance/techno legends like Chicane and Ferry Corsten – announced last year launches BEAT Music Fund, described as the first dance music investment fund.
At the time, Armada said it had a spending plan 100 million USD on portfolio acquisitions in the first two years; The company now says it is planning to 500 million USD investment in the next 5 years.
Its latest acquisition is a label and publisher based in the Netherlands Cloud music 9The publishing division will merge with Armada's existing publishing company, Armada Publishing BV, under the new name Armada music publisher.
Cloud 9 employees will join the team, tripling the headcount of the Armada publishing arm.
Co-founder and CEO of Armada Maykel Piron will oversee Armada Music Publishing; finance director Margot HölscherGeneral manager Michel Peekand Head of Publishing Management Department Ronald Visser will make up the remainder of Armada Music Publishing's leadership team.
To manage this new, larger organization, Armada established a new holding company, Music group Armadawill include Armada's label, publishing company and investments.
The new holding company is designed to “seamlessly deliver label, publishing and catalog acquisition services under one roof with the mission of fostering creativity for current and future representation,” the company said. said on Tuesday (April 16).
“This acquisition is significant for us and will further empower today's dance artists and expand opportunities to monetize their work,” Piron said in a statement. in the current context”.
“More than ever, today's artists need a trusted partner. Providing trademarks, publishing services and opportunities in catalog investments all directly advance our ongoing mission of supporting dance artists contributing to their success. them and promote the value of creativity”.
The new expanded publishing division will represent dance music talent such as Armin Van Buuren (who along with Piron and David Lewisco-founded Armada in 2003), Brennan Heart, Dimitri Vegas & Like Mike, DOD, voiceover, Kevin Saunderson, nerve, Reinier Zonneveld, Sander van Doorn, Vini Vici, W&W, Yulia Niko, Priska, KDYN and others.
Armada's publishing catalog includes dance hits such as Grammy-nominated van Buuren. This is what it feels likeas Reality via Frequency is lost And Beatfreakz skin' shared the co-author Pradaoriginally made by Cassö, European Block DAnd Raye.
“This acquisition is significant for us and will further empower today's dance artists and expand opportunities to monetize their work in the current landscape.”
Maykel Piron, Armada Music Group
Armada Music says it has “the world's largest dance music catalog with over 40,000 songs,” and – in addition to van Buuren – represents some of the most prominent artists in electronic music, including Lily Palmer, ART, Audien, Miss Monique, Corsten Ferry, Jan Blomqvist, Noisy luxuryAnd snake ten.
The company says it runs more 1 billion streams every month.
Armada's BEAT Music Fund launched a year ago with support from The ultimate financial partnera financial services company headquartered in Nashville, Tennessee whose assets include approx 2 billion USD Invest in entertainment-related assets. (Pinnacle was also the lead bank in a group last year raised $100 million for Cutting Edge Groupjust this week announced One 500 million USD debt refinancing with a consortium of four banks led by Fifth Third Bank and US-based Northleaf Capital Partners.)
Since then, the BEAT Music Foundation has been busy, have been master recording catalog of KMS recordwas founded by house and techno legend Kevin Saunderson, who also curates and publishes the catalogs of musicians, DJs and producers ARTY, aka Alpha 9.
Not long after, it buy main permissions and categories of Puma chocolateduo of Dutch manufacturers Horst Innovation And Gaston Steenkistaka Dj Zki & Dobreor Good men. It also acquired the New York-based indie dance label King Street Sounds.
Late last year it announced the acquisition “a significant portion” of the portfolio VIVa MUSICUK based label launched in 2006 by DJ Steve Lawleras well as the entire back catalog of Sola profile.Music business worldwide
