Located at PVP Mall, Vijayawada, the store has a retail area of 3000 square meters
Bengaluru: According to a social media post by an industry official, Italian fashion brand United Colors of Benetton has opened its largest store in the state of Andhra Pradesh. Located at PVP Mall, Vijayawada, the store has a retail area of 3,000 square meters.
“Delighted to announce the opening of the largest Benetton store in Andhra Pradesh, at PVP Mall, Vijayawada,” said Rohit Jhamnani, managing director of KJ Fashions & Designers, in a LinkedIn post while sharing Share pictures of the newly opened store.
KJ Fashions & Designers is the main franchisee and distributor of Benetton India for Andhra Pradesh, Telangana and Kerala.
In addition to the brand's iconic vibrant clothing, shoes and accessories for men, women, children and babies, the store also features Benetton's Spring-Summer 2024 collection.
Benetton Group was founded in 1965 by Luciano Benetton and opened its first store in Veneto, a region in Northern Italy. In 1969, the company opened its first store outside of Italy, located in Paris. Today, the company produces more than 150 million garments each year for more than 6,000 Benetton stores in 120 countries, according to Pentagram.com.
Benetton first appeared in India in 1991 and currently operates more than 400 stores across more than 100 cities across the country.
In 2022, the retailer marks its entry into the market metaversewith the launch of PlayChange, a platform accessible through the Roblox online game creation system.
