BMG elevates Allegra Willis Knerr to EVP, Global Synch Licensing

BMG promoted Allegra Willis Knerr as Executive Vice President, Global Synchronous Licensing.

She will serve as the senior executive leading the management of BMG’s sync licensing teams around the world.

Willis Knerr will continue to report directly to Dominique Casimir, Chief Content Officer at BMG.

Based in Los Angeles, Willis Knerr was previously appointed head of BMG’s global sync licensing team as SVP, Global Synchronous Licensing, in early 2022.

She is responsible for overseeing and supporting BMG’s global synchronized licensing business, all licensing initiatives and policies, and driving and optimizing workflow and output. synchronized licensing group in BMG territories around the world.

Willis Knerr joined BMG after its acquisition of Bug Music in 2011, where she played film and television licensing roles. She was a key executive leading the sync licensing teams in North America to successfully grow BMG’s sync licensing business for over a decade.

Joining Bug Music in 2009, prior to BMG’s acquisition in 2011, Willis Knerr was appointed Director and Co-Director, Film & TV Licensing in 2013 and Senior Director, Film & Licensing Television in 2015.

BMG says she’s been a key executive in attracting, developing and retaining talent, helping lead teams in Los Angeles, New York and Toronto to successfully meet year-end financial goals.

In 2020, she was promoted to SVP, Synchronous Licensing responsible for overseeing day-to-day operations and directing BMG’s synchronous licensing business in the US and Canada.

“Allegra is playing an important role in setting our Uniform standards globally”

Dominique Casimir, BMG

Casimir said: “Allegra is playing a key role in setting our Consistency standards globally and she is constantly developing roadmaps and solutions for new requirements in the industry. permission.

“Allegra not only has extensive knowledge of the repertoire but is also an excellent and trustworthy leader and colleague. I have no doubt she will continue to grow and we all look forward to her continued success.”

In January 2023, the longtime boss of BMG, Hartwich Masuch announces his resignation as CEO in Bertelsmann– company owned. His successor is Thomas Coesfeld, who took over as CFO in April 2021.Global Music Business