Chinese drone maker DJI dominates market despite U.S. blacklist
The world’s largest drone maker, DJI, is one of many companies that have found its products used on the battlefield during Russia’s invasion of Ukraine. DJI’s meteoric rise is an impressive feat for a Chinese brand – one of the few that has succeeded in the global market.
Drones of several types were used on the battlefield during Russia’s invasion of Ukraine, including those from DJI.
According to a report by Drone Industry Insights, the global drone market is expected to grow from $30.6 billion in 2022 to $55.8 billion by 2030. DJI dominates more than 70% of the market. that school.
DJI’s first commercially successful product was the Phantom drone, with DJI founder Frank Wang claiming that DJI became the first company to bring “military-grade technology” to the public. they.
“Unfortunately (DJI drones) are very reliable. So it becomes the product of choice, even for those who want to use drones inappropriately. “, Adam Welsh, Director of Global Policy at DJI, told CNBC.
A recent controversy surrounding the use of DJI products for warfare is not the only problem the company has faced.
In December 2021, the Shenzhen-based drone maker was placed on an investment blacklist by the US government, barring American investors from buying or selling shares of the company.
However, that move was mostly symbolic because DJI is a private company.
Watch the video above to understand why the Chinese drone maker is dominating the market – despite being blacklisted by the US