Citroën has renewed its famous two-letter badge for the 10th time in 103 years, changing from its current stand-alone silver chevron letters after 13 years and a major refresh.
The new badge places the vs inside a circle, just as company founder André Citroën did in 1919. The company’s global brand designer, Alexandre Revert, calls it a return to vision. founder’s original, “the true promise of innovative mobility and affordable prices for all.”
Citroën is also introducing a new “corporate brand identity program” called “Nothing Moves Us Like Citroën.” That has nothing to do with the company’s part in the wave of electrification-wide slogans introduced by Stellantis last year, “Citroën Electric: Well-Being for All.” However, the new “brand signature” has the same basic goal: Introduce the company’s push towards electrification with a new tone.
Like all Stellantis brands, Citroën will focus on electrification in the immediate future. That electrified future isn’t expected to include the U.S. market anytime soon, but drivers who really need to get their hands on an electrified Citroën can rent an Ami city car for an hour. Washington DC-only, third-party ride-sharing program announced last year.
The brand says the new logo will debut on a “major” concept later this month, marking the next era for Citroëns with its unique and distinctive new branding. Since there are only four days left in the month, that concept will soon emerge.
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