Citroen unveiled a new logo, which is essentially a remix of the company’s original coat of arms.
As has been the trend with recent brand new images, the new Citroen logo is flat for print and promotional materials, while the car badges are a bit more three-dimensional thanks to their 3D printer-style design. Gone is the distinct metallic finish of the current badge.
Stylistically, the new logo closely resembles the original design used when Andre Citroen launched the automaker in 1919. With updates throughout the years, this has been the main company logo since 1919. until 1959.
The company’s famous “chevron deux” are designed to celebrate the success of Andre Citroen’s previous metalworking company, which created V-shaped ‘herringbone’ gear systems.
In the new design, the dual slim V sits within a vertical ellipse. This means that the company’s current grille design, with chrome slats extending from the Vs, is living in borrowed time.
The automaker says it will debut the new badge on a concept car that will be unveiled before the end of the month.
Accompanying the new badge is a new word mark and a new tagline: Nothing Moves Us Like Citroen.
In an image released overnight, which we think will preview the upcoming concept car, the badge is finished in red and made up of prominent horizontal stripes.
At the front, it’s mounted on a clear white space, while at the back it’s in a black plastic trim strip with the company’s tagline cut into it.
Production vehicles are expected to adopt the new logo from mid-2023.
CEO Vincent Cobée said the retro badge is an “elegant symbol of progress” as the brand prepares to offer a full line of electric vehicles in Europe by 2030.
Two years from the date consolidation of the PSA Group and Fiat Chrysler to form Stellantis, the French-Italian-American carmaker has unveiled completely redesigned logos for Peugeot and Avoid brand.
With CEO Carlos Tavares awarding each of the company’s 12 marques with 10-year sponsorships, underperforming brands, such as Lancia and DS, could also receive updated identities.
Outside of Stellantis, Kia has launched a Completely redesigned logo in early 2021, while Skoda’s recent Vision 7S concept makes its brand debut new typographic logos replaces its long-standing flying arrow badge.
More subtle rebrandings have also been rolled out by Volkswagen and Nissan in recent years.
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