Coach’s Demi Bag Launch and Ad Campaign
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The 2000’s fashion the resurgence is going nowhere, because of trends like cut and Pink Barbiecore are more popular than ever. Trainer is the latest brand to pay homage to a bygone style era, with a re-release demi bag ($295), a popular handbag that first debuted in 2003.
This coveted accessory comes in a variety of playful colors, such as red, bubble pink, sky blue, and candy apple green. It’s both stylish and functional, boasting an adjustable strap, an exterior zip pocket and plenty of room for all your essentials. What’s more, it’s eco-friendly, made from a blend of organic cotton and recycled plastic bottles.
The re-launch of the handbag coincides with a major new campaign for the brand, which includes a Y2K-inspired shot with influencers Anajah Hamilton and Gabrielle Richardson wearing crop tops, visors, miniskirts and miniskirts. and branded tights.
Coach recently launched a fashion ad for the 2022 holiday season featuring none other than Jennifer Lopez wearing nothing but a Coach varsity jacket and socks with the brand’s logo. The “Feel the Wonder” campaign also featured Zoey Deutch and Chan-Young Yoon in a “playful celebration” of exotic fashion, filmed and directed by Anton Gottlob.
Lopez joins a long list of celebrity ambassadors for Coach, including Lil Nas X. The 23-year-old rapper stars in the brand’s Courage to Be Real campaign, which premiered in early October. Shot by Petra Collins, the film follows Lil Nas X on his journey to superstardom, surpassing through challenges and experience life in a beautiful, dreamlike sequence. Like Lopez, the “Industry Baby” artist has impeccable style, wearing a purple fur coat, matching suit and carrying a Coach Tabby bag.
Keep scrolling to buy new Coach Demi bags and to see more photos from Coach’s latest campaign.