For 10 years, Cotton Australia has worked with brands and retailers to promote Australian cotton and share stories of the science, the farmers, and the decades of effort that have been invested in producing sustainable, high-quality natural fibres, the company said in a press release.
Cotton Australia celebrated World Cotton Day by announcing that over the past decade, over 46 million clothing products have featured the Australian Cotton Mark.
In 2023 alone, 23 million items from 35 licensed brand partners have displayed the mark.
The Cotton to Market programme aims to promote sustainable fibres produced by Australian farmers.
Thanking the brands using Australian cotton for their foresight, leadership, and support, Cotton Australia’s Cotton to Market lead Brooke Summers said: “We are thrilled that an increasing number of brand partners are so eager to support our farmers who go to great lengths to grow cotton using globally recognised, sustainable practices.
“Brands and retailers from all over the world are actively seeking Australian cotton and it’s a great source of pride for our farmers to know they are producing the natural fibres their customers want and can now buy in many retail outlets and online.
“The Cotton to Market programme has grown significantly in the past 10 years, and we look forward to working with many new partners in future as we continue to align industry needs with those of our customers.”
Cotton Australia’s newest brand partner, Seed Heritage, recently released a core line of rib singlets and tees made from Australian cotton.
The Seed Heritage design team said: “We are so excited to celebrate World Cotton Day alongside Cotton Australia and will be launching new colours in our bestselling Australian Cotton Tank and Tee in support.
“At Seed Heritage, our focus is always on lasting quality and beautiful fabrics, so choosing Australian cotton for these styles made sense.
“Our customer really responds to breathable, natural fibres, which have always been a key part of our business. In addition, we are thrilled to support local farmers who work to the highest environmental and ethical standards.”
Fibre2Fashion News Desk (NB)
